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Helen Edwards: Why borderline decisions can make or break a brand

23 May 2012 | by Helen Edwards, PPA Business columnist of the year

, and it is having an effect on badly needed inward investment. Government purse-holders will argue that no one ... represents the capital's leading employers told the government to 'get a grip' on the queuing problem ...

Direct Line Group recruits former HSBC marketer Evans

17 May 2012 | by Alex Brownsell

government in 2008. Vlemmiks said the appointment would help Direct Line Group to "supercharge" its ...

ISBA Conference: President spotlights online behavioural ads debate

21 Mar 2012 | by Daniel Farey-Jones

, while observing that "in general" the pressure on the government to increase new legislation regarding marketing was on the decrease. He praised the current Government for being "much more interested ...

RBS Insurance division to rebrand as Direct Line Group

09 Feb 2012 | by Alex Brownsell

The rebrand comes ahead of a divestment of the division by parent RBS, which has to sell the assets by the end of 2014 under the terms of its bail-out by the UK government in 2008. According to a report in the Insurance Times , it has changed its name from RBS Insurance Group to Direct Line ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

02 Feb 2012 | by Amanda Mackenzie

, alongside governments, that needs to be accountable in delivering a sustainable future and improved ...

Virgin Money undertakes Branson stunt as part of ad campaign

10 Jan 2012 | by John Reynolds

The launch of the ad campaign follows Virgin Money's high-profile acquisition of the government-owned Northern Rock. The television advertising campaign, created by Beattie McGuiness Bungay (BMB), features an array of sister Virgin brands, such as airline, Virgin Atlantic, Virgin Trains, and Virgin Records ...

TfL excludes payday loan companies from big money sponsorships

09 Jan 2012 | by Maisie McCabe

companies and said taking a stand against them would "send a strong message to the Government that we need ...

Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

for the Cabinet Office, approved a plan to close the organisation as part of a drive to cut government ... as the executive director of government communications. Grey's remit is to manage the redundancy process ...

Virgin Money in talks to take over Newcastle United shirt sponsorship

23 Nov 2011 | by John Reynolds

Northern Rock ended its sponsorship deal with the club just days before the Government-owned bank was sold to Richard Branson's Virgin Money. The contract runs out at the end of the Premier League season in May next year. It is thought that the Northern Rock deal with Newcastle United was worth around ...

Northern Rock sold to Virgin Money

17 Nov 2011 | by John Reynolds

out a major advertising campaign early next year, following today's sale of the government-owned bank....The British government today (Thursday) agreed a deal to sell Northern Rock to Richard Branson's Virgin Money. The government bailed out Northern Rock during the financial crisis. Virgin Money said the transaction is expected to be completed by 1 January 2012. The deal will give the government ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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