Helen Edwards: Marketers beware the pursuit of happiness
25 Jan 2012 | by Helen Edwards, PPA, Business columnist of the year
the UK's reported overall happiness. What is to be gained? Even if a government could contrive to achieve ...
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Sports organisations must prepare for post-Olympic sponsorship, says LTA boss
28 Apr 2012 | by Kate Lloyd
Lawrence Robertson, head of commercial at the LTA, has responsibility for acquiring and retaining sponsors for the LTA, the governing body for British tennis. Robertson has expressed his concern in light of concern expressed in some quarters that once the London 2012 Olympics are over, brands could ...
Government targets beauty brands with body-confidence pledge
06 Dec 2011 | by Gemma Charles
The government is drawing up a voluntary pledge in partnership with fashion, beauty and media..., to attain an ideal appearance. The government hopes the pledge will form the cornerstone of a movement ...
Helen Edwards on Branding: Sixty is the new old
09 Nov 2011 | by Helen Edwards
has remained constant since 2005. - Many governments are raising the age at which people ...
Will product placement take branded content to the next level?
21 Oct 2011 | by David Benady
, governing product placement on TV, and the introduction of rules that allow TV presenters to front ads ...
Mary Portas registers Queen of Shops trademark
11 Jul 2011 | by Loulla-Mae Eleftheriou-Smith
. The "Mary" trademark also has an image attached to it. Portas was appointed in May by the Government ...
Marketers prepare for impact of Bailey childhood report
07 Jun 2011 | by Gemma Charles
't understand what right the government has to try to move us to the top shelf. WH Smith, which positions its ...
World Cup sponsors raise concern over Fifa
31 May 2011 | by Daniel Farey-Jones
's governing body Fifa, which suspended two members over the weekend.
Editor's comment: A silver lining amid the gloom
15 Mar 2011 | by Noelle McElhatton
don't yet know what effect the government's spending cuts will have on consumer confidence, nor what ...
Biggest Brands: Top 100 advertisers 2011
15 Mar 2011 | by Adam Woods
with the government's austerity drive will equate to a nosedive in adspend. The fact that such a situation doesn ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
