Think BR: Inadvertent advertorial?
30 May 2012 | by Helen Bowyer
the Committee of Advertising Practice (CAP) code, which governs the content of UK non-broadcast marketing ...
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There are two Paralympic football tournaments at the London 2012 games the cerebral palsy seven-a-side and the blind five-a-side tournament. The GB Paralympic football teams, unlike other Paralympic sports, do not receive funding from UK Sport, the body which oversees National Lottery and government funding of sport ...
the Committee of Advertising Practice (CAP) code, which governs the content of UK non-broadcast marketing ...
Lawrence Robertson, head of commercial at the LTA, has responsibility for acquiring and retaining sponsors for the LTA, the governing body for British tennis. Robertson has expressed his concern in light of concern expressed in some quarters that once the London 2012 Olympics are over, brands could ...
and for supporting the development of athletes." The deal with Land Rover and the governing body of the sport ...
products, stating that the campaign messaging is not due to any Government requirements. The brewer said ...
government regulation. In this respect, it is widely acknowledged that it was advertisers and not the government or the Press Complaints Commission (PCC), the soon-to-be defunct regulator, which led ... Hunt. It puts forward that there be a replacement to the PCC which is independent of government ...
. Regulation is for government, not advertisers. MAYBE - SUE UNERMAN, CHIEF STRATEGY OFFICER, MEDIACOM ... , and ad revenues can give regulators a very big stick. The government should recognise that self-regulation in advertising serves all parties well. Advertisers could ask for the quid pro quo that the government protects ...
declare BGT the king of the talent shows. The Thinkbox sponsored-Government advertising debate We ... motion for debate was "Government advertising saves the country money", which provoked spirited ... Sinclair of The TaxPayers' Alliance and Matt Tee, the former Permanent Secretary for Government ...
Advertisers have warned that the Government's new alcohol strategy, which sets out a plan to ensure...The strategy, which was published last week by the Home Office , led the news bulletins with its plan to introduce a minimum pricing regime and consult on whether to ban two-for-one promotions to combat binge drinking. It also revealed a desire on the part of Government to tighten the rules ...
The Government is to introduce tax breaks for the UK's troubled games industry, while the level...into administration. In a tongue-in-cheek comment, Osborne said: "It is the determined policy of this Government ... campaigned for tax incentives for the production of animation in this country from the Government ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.