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RBS Insurance division to rebrand as Direct Line Group

The rebrand comes ahead of a divestment of the division by parent RBS, which has to sell the assets by the end of 2014 under the terms of its bail-out by the UK government in 2008. According to a report in the Insurance Times , it has changed its name from RBS Insurance Group to Direct Line ...

VisitBritain and DCMS in £25m global tourism push

The drive is part of DCMS's 'Great' campaign, which aims to drive 4.6 million extra visitors to Britain over that period, which the Government hopes will create an additional 2.3bn in visitor spend. VisitBritain and DCMS have partnered with MediaCom to create the global TV, outdoor and digital campaign, which ...

Brand Health Check: Fitness First

of consumers' and the government's concerns as the obesity epidemic threatens to bankrupt the NHS in the near ...

Generation Y can answer the high street's woes

Brands, landlords and the Government should look to young people for the future of the high street...away from the high street; the high street is failing them. While government at both the national ... , landlords and local and national government working together. Carry on as we are, creating soulless ... the communities. There's a moral obligation for local government, and there is a fiscal opportunity for brand ...

Ian Darby: The future looks bright for ad entrepreneurs

the government cookie jar. A key question, though, relates to the make-up of the ad entrepreneur of the future ...

Do consumers really care about eco-packaging?

sustainable lines to help ensure that the UK hits government-agreed environmental targets. This inevitably ... as government pressure grows. Successfully integrating sustainability into branding is a challenge. The task ... presence. The next two years will be a watershed for sustainable packaging as government pressure grows. ...

What do you do when the prime minister comes knocking?

with a licence from the government, parliament and regulatory authorities. The closer the organisations ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

, alongside governments, that needs to be accountable in delivering a sustainable future and improved ...

The Office, Tory-style

downturn - giving vacant government offices to small businesses to help them grow.

Mind the generation gap

with successive governments' strategy of encouraging more young people into higher education, has created a ...

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