Facebook contributes £2.2bn to UK economy
24 Jan 2012 | by Sarah Shearman
that the government, which has been supportive of the Digital Economy agenda, will be working with Facebook on a ...
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Time Out prepares to launch online social TV guide
25 Jan 2012 | by Arif Durrani
Government in 1991, and has been the staple of weekly magazines, national newspapers and EPGs ever since. ...
Think BR: Leadership in times of change
20 Jan 2012 | by Mark Lund
in leaders and institutions, whether government, politicians or business, has fallen to record lows ... Polman of Unilever posed the question, "If social media can topple a government in three months, how long ...
M4C picks up all government media briefs
19 Jan 2012 | by Jeremy Lee
that all government media buying - including that beyond COI - should be handled by the WPP agency M4C....the accounts for Visit Britain, London Partners, VisitEngland, part-government-funded campaigns and some NHS primary care trusts. It is expected to pick up further governmental and public sector media accounts ... government media buying until 2014 and expects its billings to exceed 100 million in 2012. ...
Minister backs 'pioneering' British ad industry
16 Jan 2012 | by Rich Sutcliffe
that Britain leads the world in creativity and said the government will use the Olympic spotlight to create.... Vaizey said it was important "government and the advertising industry worked together to give people that first step on the ladder". "It s really important we get behind the government apprenticeship ...
Government backs IPA challenge to find creative entrepreneurs
13 Jan 2012 | by Sara Kimberley
of the UK government, we may well find the next Mark Zuckerberg, Charles Saatchi or Sir Alan Sugar ...
The Year Ahead for ... Data
12 Jan 2012 | by Ben Wood
with the increasing need for analysis and the overwhelming "volume, velocity and variety" of data. Even government ...
TfL excludes payday loan companies from big money sponsorships
09 Jan 2012 | by Maisie McCabe
companies and said taking a stand against them would "send a strong message to the Government that we need ...
Think BR: Has Ofcom ducked the real TV trading debate?
09 Jan 2012 | by Andy Pearch
Ofcom's review of the TV ad market leaves some major governance issues that still have..., the report offered scant practical advice for advertisers on trading governance going forwards. True ... governance issues around transparency, market power, and performance measurement on the horizon. Here ...
MEC takes £14m Department of Health media planning account
21 Dec 2011 | by Mark Banham
be shifting to a strategy that reflected a "life course approach", which the government department said would ... process through the Government Procurement Service, which the DoH said, "saw applicants assessed against a ... will continue to be handled by WPP government specialist agency M4C. MEC will take over media planning ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
