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Everything Everywhere and Stagecoach trial mobile contactless fares

25 May 2012 | by Sarah Shearman

and rail services in 2013. The trial supports the Government's vision to deliver the technology required ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

24 May 2012 | by Sarah Shearman

for underprivileged children, schools, tech start-ups and the government. Most recently, Snare has been participating ...

Government focuses on growth in new cross-Whitehall marketing strategy

22 May 2012 | by Gemma Charles

The government is to make ad campaigns aimed at stimulating growth a key part of the first cross...Speaking at the Agile Government Communications Conference in Westminster on Monday (21 May), Cabinet Office Minister Francis Maude and the executive director for government communications, Jenny Grey ... of the government's growth strategy. Other campaigns set for the coming year include activity to promote ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

, followed by phone calls with US government representatives to talk about the upcoming G8 summit, before ...

ISBA president Woods: Marketers must shape online regulation

02 May 2012 | by Alex Brownsell

to demonstrate greater "transparency" to consumers to help prevent further government regulation....to collaborate and take effective self-regulatory action. "The government is prepared to seek partnership ... "demonstrate a genuine preparedness" to cooperate with the government with regards to advertising and marketing ...

Europe's 'chilling' data reforms will deter a UK Facebook or Twitter

02 May 2012 | by Sarah Shearman

, to government and the public sector, and to the UK economy as a whole, " they write. They argue ... use of data can bring significant benefits to consumers, to business, to government and the public ...

Taming the data deluge

05 Apr 2012 | by David Benady

sports' governing bodies to increase participation and attendance, a challenge for smaller sports ... collection, Maurel says some governing bodies are using real-time data to build their popularity. British ...

Out-of-town retailers and betting brands escape Portas clampdown

30 Mar 2012 | by Matthew Chapman

Out-of-town retailers and betting brands have avoided a clampdown by the Government after...Grant Shapps, minister for housing and local government confirmed ministers have accepted the vast majority of Portas's recommendations , but stopped short of imposing secretary of state "exceptional sign ... by retail guru Portas. In addition, the Government has also announced a multimillion-pound, high ...

Ben & Jerry's renames ice-cream in support of gay marriage

13 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

The ice-cream flavour's packaging has also been redesigned and now features a male couple standing on top of a wedding cake. The brand has partnered with Stonewall, the charity that campaigns and lobbies for the rights of gay, lesbian and bisexual people. This week the UK Government is set to open ...

What's the difference between an IT project and bungee jumping?

09 Mar 2012 | by Graham Oakes

and Governance is published by Gower. DOS AND DON'TS - Do Get the numbers right Demonstrate that you ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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