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The government is to make ad campaigns aimed at stimulating growth a key part of the first cross-Whitehall communications plan.
Tesco has revealed exclusively to Marketing that it will refuse to pass on Clubcard data to the government, despite calls for the commercial sector to help compile the national census.
The Government is calling on major brands, including Tesco, to allow access to their customers' records as part of its plan to overhaul the next census.
DIY retailers B&Q and Homebase are among brands set to be approached by the government to help deliver a fire prevention campaign.
Brands will be called upon to help fund a £250m government scheme called The Great Swapathon, in a bid to encourage the nation to adopt healthier lifestyles.
LONDON - The Royal Mail will be part-privatised under new government proposals put forward by business secretary Vince Cable, with the nation's 12,000-strong Post Office network set to stay state-owned with only the infrastructure placed out to tender.
LONDON - The direct marketing industry has achieved the recycling target set by the government and the Direct Marketing Association for 2009 and is already ahead of the goal set for 2013.
LONDON - The Central Office of Information (COI) has become the UK's biggest advertiser, spending £211m for its financial year 2008/09, an increase of 35%.
LONDON - A Government-funded mobile video series aimed at cutting teenage pregnancy has come under fire from the Taxpayers' Alliance after the BBC calculated it cost £45 per person who subscribed to watch it.
LONDON - The European Commission has begun legal proceedings against the UK Government over the online behavioural targeting company Phorm.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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