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CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage

24 May 2012 | by Simon S Kershaw

What, precisely, has the coalition Government achieved so far? While you ponder that question, I...of Government-imposed budget cuts. But what has all this got to do with advertising? As it turns out, quite a bit. Going back to the question above, the Government has united and galvanised groups ...

Government focuses on growth in new cross-Whitehall marketing strategy

22 May 2012 | by Gemma Charles

The government is to make ad campaigns aimed at stimulating growth a key part of the first cross...Speaking at the Agile Government Communications Conference in Westminster on Monday (21 May), Cabinet Office Minister Francis Maude and the executive director for government communications, Jenny Grey ... of the government's growth strategy. Other campaigns set for the coming year include activity to promote ...

ASA raps Scotland's panda 'gift' claim

11 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

The Scottish Government has been banned by the Advertising Standards Authority (ASA) from running...to the Scottish Government at a "substantial cost". The pandas themselves have generated a wave of publicity ... "Unleash the chaos" campaign for Lynx Attract. The Scottish Government countered that the two pandas had ... Government said this was not a payment for the two pandas but a contribution to global efforts to ensure ...

Energy industry to increase transparency over best deals for customers

11 Apr 2012 | by Matthew Chapman

. The Coalition Government claims the "landmark" deal with all the major energy suppliers could mean millions ... . The proposals come at a time when the Government faces pressure to do more to help people, whose living standards have been hit by above-inflation increases in energy prices. Government research indicates ...

Taming the data deluge

05 Apr 2012 | by David Benady

sports' governing bodies to increase participation and attendance, a challenge for smaller sports ... collection, Maurel says some governing bodies are using real-time data to build their popularity. British ...

EDF agrees £3.5m customer payback for breaking sales rules

09 Mar 2012 | by Matthew Chapman

will be credited to the bills of vulnerable customers who qualify for the government's Warm Homes Discount. EDF ...

Tesco must find a new role for Clubcard

15 Feb 2012 | by Alan Mitchell

picture that no siloed scheme can rival. The UK government is backing this vision with its 'midata ...

Editor's comment: Clubcard: reinvent or face extinction

15 Feb 2012 | by Noelle McElhatton

' chance to revisit government policy Culture Minister Jeremy Hunt admits VisitBritain's biggest push to date flies in the face of the government's decision to cut marketing spend (page 12). If 'Great' is a ...

Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

for the Cabinet Office, approved a plan to close the organisation as part of a drive to cut government ... as the executive director of government communications. Grey's remit is to manage the redundancy process ...

Keep public onside amid opt-out countdown

10 Nov 2011 | by Daniel Farey-Jones

We re at the halfway point in a regulation race started by the UK government implementing the revised European ePrivacy directive in May this year and finishing with the May 2012 deadline after which the UK data watchdog said it would be enforcing the law. Ed Vaizey, the minister who granted ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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