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Tesco must find a new role for Clubcard

picture that no siloed scheme can rival. The UK government is backing this vision with its 'midata ...

Editor's comment: Clubcard: reinvent or face extinction

' chance to revisit government policy Culture Minister Jeremy Hunt admits VisitBritain's biggest push to date flies in the face of the government's decision to cut marketing spend (page 12). If 'Great' is a ...

Review of the Year: Top 10 marketing moments of 2011

for the Cabinet Office, approved a plan to close the organisation as part of a drive to cut government ... as the executive director of government communications. Grey's remit is to manage the redundancy process ...

Few consumers on warpath after cookies law change

for installing cookies were introduced on 26 May after the UK government adopted the EU Privacy and Electronic Communication directive. However the government stressed it would take a "phased in" approach and said ...

Marketers prepare for impact of Bailey childhood report

't understand what right the government has to try to move us to the top shelf. WH Smith, which positions its ...

Tesco refuses government Clubcard share plan

to the government, despite calls for the commercial sector to help compile the national census...., had been in talks with government officials including Cabinet Office minister Francis Maude (Marketing, 2 March). It is understood the government wants access to brands' customer data to overhaul ...

Government targets UK brands in quest for census data

The Government is calling on major brands, including Tesco, to allow access to their customers.... Discussions between the Government and Dug have centred on finding ways to cut future costs for the once ... that the Government is encouraging companies to breach the Data Protection Act. At issue was the suggested use ... dunnhumby, said the potential for government to use loyalty data is "immense". Expert comment Alan ...

Londis owner appoints Burleigh as marketing director

of the brands to sign up to the government's sustainability pledge in March. ...

Moody Britain 2010: Putting the pieces back together

% - just ahead of disappointed and angry . The advent of the first coalition government in many ... the mood is ripe for change, an untested government coupled with a new type of politics is bound to bring teething problems. A sense of strong directional government is vital at a time when uncertainty is still ...

Generation why?

means of defying the Iranian government. If a record industry mogul told you five years ago ... changed social paradigms irrevocably. The old axes of power - from governments, to corporations ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.