31 May 2012
| by Anne Cassidy
and the UK government's Department for International Development.
Last year, Mother set up a teen ...
31 May 2012
Many questions remain unanswered about the Government's COI replacement, John Tylee writes....Perhaps it was having to endure a three-hour presentation on the Government's post ...
the Government really knows what it's looking for."
Others in the 700-strong audience were more sanguine. Not surprisingly, perhaps, given that the Government's adspend, though slashed back, will still be around 120 ...
24 May 2012
| by John Tylee
Agencies were this week left bewildered by the Government's plans for a leaner approach....
At the same time, they are fearful about possible friction between government procurement specialists and the new "proactive communication hubs" that bring government departments together.
The Government's communication strategy for the post-COI era was laid out by Jenny Grey, the executive director for government ...
24 May 2012
| by Jeremy Bullmore
A. Like prison sentences, ASA rulings serve two purposes: retribution and deterrence. And deterrence can only work if preceded by retribution.
If you find this unsatisfactory, you should muster your fellow marketers and lobby the Government to introduce mandatory pre-publication clearance of all ...
17 May 2012
| by Sara Kimberley
from the Government that it plans to intensify the crackdown on smoking in the UK. Last month, the Health Secretary, Andrew Lansley, said the Government wants tobacco companies to have "no business ...
.
However, government adspend on encouraging the public to stop smoking has fallen considerably under ...
17 May 2012
irresponsible and reckless by a government calling for a third review in five years, it's worth remembering how ...
a case well made. It's an example of a "new" AA in action.
The response to government was led ...
growth. Yet advertising is remarkably quiet about what we might demand of ourselves, government ...
10 May 2012
| by Sara Kimberley
of the appointment of a Government Procurement Service ad roster in the autumn.
10 May 2012
| by Maisie McCabe
It is understood that a formal invitation to tender will be issued in the coming weeks.
The review suggests the DfT is planning to step up its support for Think!, which has been limited in scope since the Government slashed marketing spend after the General Election in May 2010.
The most recent ...
10 May 2012
| by Paul Brazier, executive creative director, AMV BBDO
outcry when governments cut their aid budgets as some are now doing. Partnering with the Cannes Lions ...
10 May 2012
| by Jeremy Lee
was set up by the Government.
Last month, FSCS hired UM London to handle its communications planning ...