Government opens communications unit to replace COI
26 Mar 2012 | by Ian Darby
The Government has confirmed that the COI, which officially closes on Friday, will be replaced by a 70-strong team in the Cabinet Office.
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The Government is preparing to review its media buying business, currently handled by WPP's M4C and expected to be worth in the region of £120m next year, as part of a shake-up in its approach to its marketing activities.
The Government has confirmed that the COI, which officially closes on Friday, will be replaced by a 70-strong team in the Cabinet Office.
The IPA is calling for the exemption of advertising and other professional services from the 2006 Tupe employment regulations.
The Department for Work and Pensions is launching an £11m ad campaign to inform the public about the impending arrival of its automatic enrolment workplace pension scheme.
This has resulted in M4C, which was launched in 2010 to handle COI's business, picking up the accounts for Visit Britain, London Partners, VisitEngland, part-government-funded campaigns and some NHS primary care trusts. It is expected to pick up further governmental and public sector media accounts ...
Ed Vaizey, minister for culture, communications and creative industries, helped launch an IPA competition to find the next creative entrepreneur at the IPA president's New Year reception last night.
The squeeze on the Government's advertising budget was attacked as a "false economy" this week after it revealed spending on health campaigns had slumped.
The Government is encouraging people to test their smoke alarms when they reset their clocks next weekend, with a new campaign created by RKCR/Y&R and Radium Audio.
The Government has appointed Jenny Grey, the Cabinet Office director of policy and communications, as acting executive director of COI.
The Government has backed away from a ban on advertising aimed at children after the industry announced a four-point plan to protect young people from unsuitable ads.
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