British American Tobacco seeks digital shop for new luxury range
31 May 2012 | by Anne Cassidy
, is fighting a government consultation into stripping cigarette packets of all branding. Previous digital ...
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Saatchi & Saatchi nets Nike Foundation brief
31 May 2012 | by Anne Cassidy
and the UK government's Department for International Development. Last year, Mother set up a teen ...
Will the Govt's comms strategy work?
31 May 2012
Many questions remain unanswered about the Government's COI replacement, John Tylee writes....Perhaps it was having to endure a three-hour presentation on the Government's post ... the Government really knows what it's looking for." Others in the 700-strong audience were more sanguine. Not surprisingly, perhaps, given that the Government's adspend, though slashed back, will still be around 120 ...
Agency concern over post-COI plan
24 May 2012 | by John Tylee
Agencies were this week left bewildered by the Government's plans for a leaner approach.... At the same time, they are fearful about possible friction between government procurement specialists and the new "proactive communication hubs" that bring government departments together. The Government's communication strategy for the post-COI era was laid out by Jenny Grey, the executive director for government ...
Pitch update
24 May 2012
will have given them time to try to work out what the new government communications strategy meant for them ...
On the Campaign Couch ... with JB
24 May 2012 | by Jeremy Bullmore
A. Like prison sentences, ASA rulings serve two purposes: retribution and deterrence. And deterrence can only work if preceded by retribution. If you find this unsatisfactory, you should muster your fellow marketers and lobby the Government to introduce mandatory pre-publication clearance of all ...
Adland must find its maternal instinct
24 May 2012
, is clearly taking the strain. Governments have tried, notably under Tony Blair, with initiatives ...
Department of Health reviews anti-smoking ad brief
17 May 2012 | by Sara Kimberley
from the Government that it plans to intensify the crackdown on smoking in the UK. Last month, the Health Secretary, Andrew Lansley, said the Government wants tobacco companies to have "no business ... . However, government adspend on encouraging the public to stop smoking has fallen considerably under ...
Why it's time for adland to put its weight behind the AA
17 May 2012
irresponsible and reckless by a government calling for a third review in five years, it's worth remembering how ... a case well made. It's an example of a "new" AA in action. The response to government was led ... growth. Yet advertising is remarkably quiet about what we might demand of ourselves, government ...
Do agencies require a creative code?
17 May 2012
week, the spot produced by WPP's Y R in Buenos Aires for the Argentine government and featuring ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
