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Saatchi & Saatchi nets Nike Foundation brief

31 May 2012 | by Anne Cassidy

and the UK government's Department for International Development. Last year, Mother set up a teen ...

British American Tobacco seeks digital shop for new luxury range

31 May 2012 | by Anne Cassidy

, is fighting a government consultation into stripping cigarette packets of all branding. Previous digital ...

Will the Govt's comms strategy work?

31 May 2012

Many questions remain unanswered about the Government's COI replacement, John Tylee writes....Perhaps it was having to endure a three-hour presentation on the Government's post ... the Government really knows what it's looking for." Others in the 700-strong audience were more sanguine. Not surprisingly, perhaps, given that the Government's adspend, though slashed back, will still be around 120 ...

AA argues against alcohol ad ban

24 May 2012 | by Our Parliamentary correspondent

The committee, which has launched an inquiry into the Government's alcohol strategy, is considering "marketing bans" and the impact of marketing, particularly among children and young people. Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried ...

Agency concern over post-COI plan

24 May 2012 | by John Tylee

Agencies were this week left bewildered by the Government's plans for a leaner approach.... At the same time, they are fearful about possible friction between government procurement specialists and the new "proactive communication hubs" that bring government departments together. The Government's communication strategy for the post-COI era was laid out by Jenny Grey, the executive director for government ...

Pitch update

24 May 2012

will have given them time to try to work out what the new government communications strategy meant for them ...

On the Campaign Couch ... with JB

24 May 2012 | by Jeremy Bullmore

A. Like prison sentences, ASA rulings serve two purposes: retribution and deterrence. And deterrence can only work if preceded by retribution. If you find this unsatisfactory, you should muster your fellow marketers and lobby the Government to introduce mandatory pre-publication clearance of all ...

Two decades of tuning in to commercial radio

24 May 2012 | by Maisie McCabe

cent despite government cuts obliterating radio's biggest advertiser, COI. Under Redican's guidance ...

Adland must find its maternal instinct

24 May 2012

, is clearly taking the strain. Governments have tried, notably under Tony Blair, with initiatives ...

Government readies £120m media buying review in marketing shake-up

22 May 2012 | by Maisie McCabe

The Government is preparing to review its media buying business, currently handled by WPP's M4C...was outlined at the Agile Government Communications Conference for suppliers in Westminster yesterday ... to inform the future strategy". Last year, Government advertising from its various departments commanded ... , as the Government now looks to harness advertising to stimulate economic growth in the UK. Martin Sorrell's WPP ...

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