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Why the world needs a desirable bank

banks to innovate, but they are hampered by a widespread belief in an unwritten set of rules that govern ...

Moody Britain 2010: Putting the pieces back together

% - just ahead of disappointed and angry . The advent of the first coalition government in many ... the mood is ripe for change, an untested government coupled with a new type of politics is bound to bring teething problems. A sense of strong directional government is vital at a time when uncertainty is still ...

UBS in new brand campaign and Formula 1 tie-up

UBS, like a number of banks, has suffered during the financial crisis and has had to be supported by a cash injection from the Swiss government. The brand campaign, undertaken by Publicis London, comes as UBS is named as a global sponsor of Formula 1. The global campaign kicks off this week ...

Think BR: The need for brand humility 2010

72 1024x768 Normal 0 false false false Public expectations have shifted - just ask any British politician following the wake-up call the electorate gave them in the 2010 General Election. Trust in government, public institutions and private business has collapsed ...

Free guide helps brands navigate legal side of social networks

year as major businesses and government agencies worldwide frenetically compete to develop and deploy ...

Banking shake-up to spawn three high street brands

Rock, the Government is expected to announce this week....The three banks that were rescued when the Government took whole or partial ownership ... customers to create new banks, which the Government envisages being sold to other banking groups in future ... to acquire the new banks. Instead, the Government hopes supermarkets and foreign banks will be buyers ...

Bloomberg wins BusinessWeek magazine auction

of mostly business and government professionals was attractive, according to Bloomberg president Dan ... suite and corridors of power in government, where news that affects markets and business is made by CEOs, CFOs, deal lawyers, bankers and government officials who typically are not terminal customers ...

Renault F1 sponsor ING terminates £40m contract

in fixing last year's Singapore Grand Prix. The FIA, the sport's governing body, also banned ex ...

Financial brands hardest hit in Interbrand's global survey

government, saw its place in the list tumble from 19 to 36. UBS lost 50% of the value of its brand to drop ...

Bebo launches O2 Money-sponsored fashion web TV series

show 'b-box', which was sponsored by Government-backed anti-knife crime campaign 'It Doesn't Have ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.