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PRWEEK AWARDS: Product & Promotion - The AstraZeneca UK Award - Healthcare: Ethical
01 Nov 2002
In the UK there are over 1.4 million people diagnosed with diabetes, with a further one million yet to be diagnosed. A National Service Framework for Diabetes is being developed by the government, placing it high on the healthcare agenda. Pharmaceutical company Lilly UK sought to develop a campaign ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
