Are you part of Middle Britain?
21 Feb 2011 | by Richard Jenkings
over the coming years. Brands are important to this group and buying decisions are governed by both ...
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An absence of leadership
14 Feb 2012 | by Onesixtyfourth
confirmed it. With faith in government very low, people are looking to brands to inspire progress ... they expect further civil unrest as frustration grows with the economy and government. "There were more ... In both countries, people are frustrated with "[government] not spending money wisely" and "corporations ...
New Year VAT increase to trigger £2.3bn consumer squeeze
03 Dec 2010 | by Ed Owen
Despite retailers expecting a bumper Christmas this year , the outlook for the New Year is more uncertain. The coalition government will raise the basic rate of VAT to 20% on 4 January as part of its austerity package . Data company Acxiom says the tax hike will not have a uniform effect, and some groups ...
Moody Britain 2010: Putting the pieces back together
29 Sep 2010 | by Pulse @ McCann London
% - just ahead of disappointed and angry . The advent of the first coalition government in many ... the mood is ripe for change, an untested government coupled with a new type of politics is bound to bring teething problems. A sense of strong directional government is vital at a time when uncertainty is still ...
Sponsorship Agency League Table 2009
07 Oct 2009 | by Ed Kemp
of the nation-wide series is to put another 1m cyclists on the road by 2013. As government anti ... the announcement was made.' Damage to the industry has been largely self-inflicted. Banks and the government ...
Biggest brands: Top 100 online advertisers 2009
31 Mar 2009 | by David Benady
such as 'four-play' - mobile and home telephony, TV and broadband - contracts. The government's COI ...
Biggest brands: Top 100 UK advertisers 2009
24 Mar 2009 | by David Benady
increase in spend last year came from the government, with the COI's budgets rising by 29m, an increase of 20%. If spend from the Department for Trans-port is added to the COI's total, central government ... on the Nielsen figures, although deputy chief executive Peter Buchanan says: 'Government campaigns aim ...
Direct mail data not clean enough yet
25 Sep 2007 | by Robert McLuhan
that waste is a perfect excuse for government legislation. Read s own research through YouGov shows that 72 ...
Group M forecast: Olympic sponsorship lifts outlook for 2007
26 Jan 2007 | by Adam Smith, GroupM
British Rail, the 'wrong sort of growth'. The government has created nearly half of all new jobs ... regulation which accompany such big government, we have not paid in full yet so taxes or borrowing will have ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
