The Year Ahead
11 Jan 2011 | by Nicola Clark
year for marketers, with government budget cuts biting hard. It's likely that clients will once again ...
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Government unveils updated 'greenwash' guidance
02 Feb 2011 | by Gemma Charles
The Government has published new guidance for brands making green claims in their marketing
New Year VAT increase to trigger £2.3bn consumer squeeze
03 Dec 2010 | by Ed Owen
Despite retailers expecting a bumper Christmas this year , the outlook for the New Year is more uncertain. The coalition government will raise the basic rate of VAT to 20% on 4 January as part of its austerity package . Data company Acxiom says the tax hike will not have a uniform effect, and some groups ...
Brand group opposes government's plain packaging for cigarettes plan
22 Nov 2010 | by Daniel Farey-Jones
government also considered enforcing plain packaging on tobacco products in a Bill that began going through ...
The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
. CHANGE4LIFE Making government campaigns compelling is no easy task, but with Change4Life ...
Chevron's ad campaign spoofed before it started
19 Oct 2010 | by Katherine Levy
-president of policy, government and public affairs at Chevron, saying: "We hear what people say about oil companies ...
Nestlé accused of misusing Change4Life branding
14 Oct 2010 | by Gemma Charles
The Children's Food Campaign (CFC) has claimed that Nestlé is misusing the Government's Change4Life...on its website, breaching a key message of the government campaign. One of the messages of the Change4 ... . "No company that uses these practices should be allowed to be associated with a government health ...
Government receptive to food industry, says Sainsbury's chief
12 Oct 2010 | by John Reynolds
David Cameron's coalition government is "open-minded" and "listening", but the food industry does...King made the pronouncements as part of the opening speech at the flagship conference of the IGD, the food industry research body of which he is president. He also sits on the government's council of business advisers. While he did not give specific details on his government role, he was positive about ...
Moody Britain 2010: Putting the pieces back together
29 Sep 2010 | by Pulse @ McCann London
% - just ahead of disappointed and angry . The advent of the first coalition government in many ... the mood is ripe for change, an untested government coupled with a new type of politics is bound to bring teething problems. A sense of strong directional government is vital at a time when uncertainty is still ...
Dell switches chief marketing officer
21 Sep 2010 | by Daniel Farey-Jones
as vice-president of marketing for Dell's global public business, covering higher education, government ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
