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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

, followed by phone calls with US government representatives to talk about the upcoming G8 summit, before ...

Helen Edwards: How Samsung trumped Nokia

09 May 2012 | by Helen Edwards, PPA, Business columnist of the year

. The Chinese government is rumoured to send emissaries over to study the secrets behind the firm's success ...

The truth about youth: Do you know Generation Z?

20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

Once again, it seems that marketing is to blame for the nation's ills. 'Aggressive marketing' was cited as one of the causes of last August's riots by a government-commissioned report, released earlier this month. It highlighted the role of consumerism in making young people feel pressured to own the latest ...

ISBA Conference: President spotlights online behavioural ads debate

21 Mar 2012 | by Daniel Farey-Jones

, while observing that "in general" the pressure on the government to increase new legislation regarding marketing was on the decrease. He praised the current Government for being "much more interested ...

Campaigns: Food & Drink - N-ice way to promote frozen foods

23 Feb 2012 | by John Owens

The campaign had significant influence on the Government to change the Healthy Start regulations, which have ...

Sue Garrard: From pensions to Pot Noodles

23 Feb 2012 | by Matt Cartmell

in government in five years ...' She left the Department for Work and Pensions in January last year to join ... , to leave government comms during the past year. Is there not a sense that the old guard of Labour ... of government had nothing to do with my move.' She worked under five different secretaries of state ...

An absence of leadership

14 Feb 2012 | by Onesixtyfourth

confirmed it. With faith in government very low, people are looking to brands to inspire progress ... they expect further civil unrest as frustration grows with the economy and government. "There were more ... In both countries, people are frustrated with "[government] not spending money wisely" and "corporations ...

Asda reviews public affairs ahead of major 2012 expansion

09 Feb 2012 | by Matt Cartmell

The UK's second biggest supermarket chain is currently deciding between three agencies where to place its government relations business, having had TLG on board for four years. It is understood that the agency shortlist includes TLG. Like its competitors, Asda faces numerous governmental and legislative ...

What do you do when the prime minister comes knocking?

02 Feb 2012 | by David Benady

with a licence from the government, parliament and regulatory authorities. The closer the organisations ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

02 Feb 2012 | by Amanda Mackenzie

, alongside governments, that needs to be accountable in delivering a sustainable future and improved ...

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