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Campaign: Software group puts piracy on the agenda - B2C Comms

Government to get tough on pirates. Strategy and Plan The PR team analysed previous coverage of software ...

Swedish IT sector looks for support from a UK agency

The 'IT Sweden' project - which was launched 18 months ago - is a global marketing drive backed by both the Swedish government and a number of private sector firms, including telecoms giant Ericsson. The project - along with the tender process - was initiated by Invest in Sweden, a government body which ...

Sun hires firm for public sector work

within central and local government and the NHS. The health service is seen as a particular area ... 's government sales manager Graham Kemp said: 'It would seem that the Government would be open to speaking ... people.' Local government is also a key area as the Government has issued a 2005 deadline of take up ...

Brands2Life takes BSA brief to tackle UK software piracy

and businesses. 'It's partly education and prevention, but also policy work with local and regional governments ...

Microsoft to fill lobby post as Lambert is promoted

Microsoft is to ramp up its UK lobbying efforts and has hired headhunters to find a UK government...The creation of the UK PA role follows the promotion in the summer of former UK head of government affairs Matt Lambert to EMEA director of government affairs. The software giant's UK corporate PR ... lot of Government areas and have been a bit stretched.' He added that computer security was an area ...

INTERNATIONAL: PR.iority wins Oracle's Malaysia brief

companies in specific sectors such as government and finance. The Oracle brand was well-known but being ...

BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success

with the US Government, but its anti-trust troubles still rumble on in Europe. However, Microsoft remains ...

MacLaurin picks up EDS UK profile raising account

-house by government affairs manager Matthew Trimming. ...

PUBLIC SECTOR: Comms breakdowns hamper e-govt drive

A lack of communication between councils' PR and IT teams is slowing the drive towards e-government...While many councils are embracing the Government's e-government directive, overall progress remains sluggish with many having 'token' or promotional websites, SOCITM says. Despite the 2005 deadline for all ... . London borough council websites continue to lead the way in e-government, offering mature e-services when ...

Firefly picked for Global Continuity rolling PR contract

will mainly be B2B, but we will also focus on financial services and governments.' ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.