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Are you part of Middle Britain?

over the coming years. Brands are important to this group and buying decisions are governed by both ...

Trading Places: This week's people moves

appointed former French government adviser Dani le Bessis to the role of group chief executive officer ...

Think BR: The need for brand humility 2010

72 1024x768 Normal 0 false false false Public expectations have shifted - just ask any British politician following the wake-up call the electorate gave them in the 2010 General Election. Trust in government, public institutions and private business has collapsed ...

Energy Saving Trust urges car makers to improve online green labelling

LONDON - Government-funded body the Energy Saving Trust has called on car manufacturers to begin

Toyota quits F1 after seven years

will soon present its restructuring plan to Germany and other governments and hopes for its favourable ...

Car scrappage scheme to be extended

LONDON - The Government is to announce an extension of the car scrappage scheme, which is likely...in February or when the 300m the Government has put into the scheme runs out. This was expected to be next month, but according to The Guardian, Mandelson will announce that the Government will put in enough new ...

Financial brands hardest hit in Interbrand's global survey

government, saw its place in the list tumble from 19 to 36. UBS lost 50% of the value of its brand to drop ...

Vauxhall brand tipped to escape new owners' axe

Vauxhall and Opel, the European assets of General Motors, were acquired at the weekend by in a deal agreed with Magna International and Sberbank, a Canadian/Russian partnership backed with loans from the German government. General Motors itself is expected to file for bankruptcy today ...

General Motors to cut 20% of marketing staff

. This comes on top of the combined $17.4bn in US government aid the car industry has received since December. As part of the loads the government has asked to see viable restructuring plans by June before any more ... could be sold. In the plan GM submitted to the US government in February it said it planned to hold ...

Waitrose trials electric bikes as greener vehicles win support

purchaser of the cars could be the government. Gordon Brown has told The Independent in an interview ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.