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BMW replaces Land Rover as RFU vehicle sponsor

and for supporting the development of athletes." The deal with Land Rover and the governing body of the sport ...

ISBA Conference: President spotlights online behavioural ads debate

, while observing that "in general" the pressure on the government to increase new legislation regarding marketing was on the decrease. He praised the current Government for being "much more interested ...

RFU adopts player focus to tackle media setbacks

The Rugby Football Union (RFU), the governing body of the sport in England, is overhauling its

UK will enter recession, suggests consumer confidence index

Research, suggests falling consumer confidence might mean the Government will have to rethink its economic policy. Moon said: "The climate for major purchases has worsened, suggesting the government can't rely ...

Sector Insight: Car retail

by the government's scrappage incentive scheme in 2009 and 2010, which offered consumers a 1000 trade-in bonus when ...

Marketing in China: Taming the dragon

. 'Incoming foreign brands now have to prove, to the government and the market, why they should even be here ...

Npower to introduce first electric vehicle tariff to UK

to three years. Earlier this year, the Government launched a scheme to subsidise electric car purchases ...

Marketing Society Marketer of the Year

, Mackenzie recently joined the board of Mothercare, and was a member of the recent government Communications ...

EU in talks with F1 body over electric car championship

'Automobile (FIA), which governs Formula 1 (F1), about launching an electric car, go-karts and single-seater racing ... to the ultimate conversion of the European car industry." In the UK, the government has committed 43m to a ... , but an amount considerably lower than the 230m originally promised by the previous Labour government. ...

Brand Health Check: Hyundai

at least, is to hide it in the garage. That all changed when the government launched its scrappage ... in the UK. Scrappage is no more and the government introduced a VAT hike at the start of the year ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.