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Helen Edwards on Branding: From checkout to grave

the government. Yet, who would you prefer to hold it? Tesco, or politicians like Gordon Brown, with his withering ...

Profile: Making his marque

government's sales incentive scheme), hopefully we are better placed to benefit from the recovery as and when ...

Vauxhall roster vies for Astra relaunch ad brief

, which is seeking financial assistance from the US government. There have been reports ...

Mark Ritson on Branding: Death from natural causes

at 2009 with a mix of fear and desperation and turning in increasing numbers to government sources ... , chairman of the Tata Group, whose net worth is about 30bn, is holding secret talks with the government ... -year government loan to help keep it afloat. Without it, both brands could disappear forever. There is a long ...

Car manufacturers face uphill battle to shift new cars

, the government has introduced a raft of measures to boost the sales of new fuel-efficient cars and increase ... for the government to consider, one of which being a way of incentivising sales of new cars across both business ...

Government's £100m electric car scheme draws mixed response

LONDON - The Government has launched a £100m investment programme to promote the use of eco...the Government as ever has to step in. We need to see the car industry pull up its socks and create electric cars ...

Unopened direct mail rates fall in 2008

Cosmetics and toiletries 0.21 15.83 14.63 17 Government departments 0.18 1.85 22.22 18 Online ... Government 0.14 0.26 24 Property 0.06 1.79 Source: Nielsen Media Research, July 2007-June 2008 ... appliances 0.15 0.09 21 Government 0 0 22 Household stores 0 0 23 Leisure equipment 0 0 ...

The week in marketing: 24 September 2008

. The rejig follows a cut in government funding. Bedingfield will promote Britain internationally. Seren Welch ...

The week in marketing: 16 September 2008

independence of the programme due to its use of government funds. Coke's White noise Despite having penned ...

The impact of Google's first 10 years on marketing

free market governed by supply and demand.' Cashmore stresses that the model Google uses for its ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.