to remove filtersSpeedo UK seeks brand boost in run-up to London 2012 Olympics
25 Jan 2012 | by Elizabeth Pears
been approved by the sport s governing body, FINA. Last month, Pentland paid 20m for Blacks Leisure ...
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Sports organisations must prepare for post-Olympic sponsorship, says LTA boss
28 Apr 2012 | by Kate Lloyd
Lawrence Robertson, head of commercial at the LTA, has responsibility for acquiring and retaining sponsors for the LTA, the governing body for British tennis. Robertson has expressed his concern in light of concern expressed in some quarters that once the London 2012 Olympics are over, brands could ...
Helen Edwards: Marketers beware the pursuit of happiness
25 Jan 2012 | by Helen Edwards, PPA, Business columnist of the year
the UK's reported overall happiness. What is to be gained? Even if a government could contrive to achieve ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
