Helen Edwards: Marketers beware the pursuit of happiness
25 Jan 2012 | by Helen Edwards, PPA, Business columnist of the year
the UK's reported overall happiness. What is to be gained? Even if a government could contrive to achieve ...
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Speedo UK seeks brand boost in run-up to London 2012 Olympics
25 Jan 2012 | by Elizabeth Pears
been approved by the sport s governing body, FINA. Last month, Pentland paid 20m for Blacks Leisure ...
Government targets beauty brands with body-confidence pledge
06 Dec 2011 | by Gemma Charles
The government is drawing up a voluntary pledge in partnership with fashion, beauty and media..., to attain an ideal appearance. The government hopes the pledge will form the cornerstone of a movement ...
Watchdog bans Drop Dead ad featuring skinny model
09 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
as imagery in advertising comes increasingly in the spotlight, with the government and industry bodies ...
Helen Edwards on Branding: Sixty is the new old
09 Nov 2011 | by Helen Edwards
has remained constant since 2005. - Many governments are raising the age at which people ...
Will product placement take branded content to the next level?
21 Oct 2011 | by David Benady
, governing product placement on TV, and the introduction of rules that allow TV presenters to front ads ...
Luxury BRIC by BRIC: the most unstoppable market in the world?
22 Aug 2011 | by James Murphy
Belal or Shanghai VIVE. And it is natural for governments to promote and favour home-grown winners ...
Mary Portas registers Queen of Shops trademark
11 Jul 2011 | by Loulla-Mae Eleftheriou-Smith
. The "Mary" trademark also has an image attached to it. Portas was appointed in May by the Government ...
Marketers prepare for impact of Bailey childhood report
07 Jun 2011 | by Gemma Charles
't understand what right the government has to try to move us to the top shelf. WH Smith, which positions its ...
World Cup sponsors raise concern over Fifa
31 May 2011 | by Daniel Farey-Jones
's governing body Fifa, which suspended two members over the weekend.
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