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McDonald's to put calorie-count on menus

, as the fast food chain signs up to the Government's "responsibility deal"....The fast food company made the announcement today (15 March), mirroring a similar announcement from Yum!-owned Pizza Hut and KFC, as fast food companies back the Government s move to crack down ... , calorie information." The Government's responsibility deal has been backed by more than 170 companies ...

Think BR: The need for brand humility 2010

72 1024x768 Normal 0 false false false Public expectations have shifted - just ask any British politician following the wake-up call the electorate gave them in the 2010 General Election. Trust in government, public institutions and private business has collapsed ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.