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The truth about youth: Do you know Generation Z?

Once again, it seems that marketing is to blame for the nation's ills. 'Aggressive marketing' was cited as one of the causes of last August's riots by a government-commissioned report, released earlier this month. It highlighted the role of consumerism in making young people feel pressured to own the latest ...

Government warned on reliance on food industry in obesity fight

The Government must not rely on food industry partnerships to fight obesity, say comms...-obesity campaign , the PRWeek podcast looked at the Government s PR efforts to encourage healthy eating. Mike ... levels. Most of the Colleges criticism of the Government s efforts to fight obesity focused on its ... were needed and that the Government must not rely on its food industry links. If the Government ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

together as a society. And that is what we are doing by working with Government to reinforce better behaviour, better diets and a more active lifestyle. "Doctors negative attitude to the Government ... . The last government imposed a food testing regime based on fat, sugar and salt, yet failed to say how ...

ISBA Conference: President spotlights online behavioural ads debate

, while observing that "in general" the pressure on the government to increase new legislation regarding marketing was on the decrease. He praised the current Government for being "much more interested ...

Lord Coe defends 'world's biggest' McDonald's at Olympic Village

hot topic but Coe, whose Locog team have worked closely with the Metropolitan Police and government ...

Helen Edwards: Marketers beware the pursuit of happiness

the UK's reported overall happiness. What is to be gained? Even if a government could contrive to achieve ...

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

government, attacking decisions to scrap plans for a third runway at Heathrow and maintain air passenger duty ...

Food Advertising Unit to study effect of ads on children

advertising viewed by children, in response to the government's crackdown on 'inappropriate' marketing...and retailers to promote transparency in calorie content and more healthy-living messages. Senior government ... In This Together', called for a 'responsibility deal' between government and businesses. July 2010 : Health ... the trends in obesity'. March 2011 : Government formally unveiled 'Responsibility Deal', backed by more ...

Government rejects calls for ban on junk-food advertising

The Government has dismissed calls to tighten the rules over food ads only a week after news.... The confusion suggests that there are differing views inside the Government over the plan by David Cameron ... are better than bans. The Lords Science and Technology Committee said the Government should take "a more ...

Should brands that add to the obesity crisis subsidise healthier food options? The Marketing Society Forum

, and proposed solutions include a government levy and marketing restrictions on unhealthy food..... The government's role has to be to keep educating to change behaviour. The big retailers have played a part ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.