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The truth about youth: Do you know Generation Z?

Once again, it seems that marketing is to blame for the nation's ills. 'Aggressive marketing' was cited as one of the causes of last August's riots by a government-commissioned report, released earlier this month. It highlighted the role of consumerism in making young people feel pressured to own the latest ...

Government warned on reliance on food industry in obesity fight

The Government must not rely on food industry partnerships to fight obesity, say comms...-obesity campaign , the PRWeek podcast looked at the Government s PR efforts to encourage healthy eating. Mike ... levels. Most of the Colleges criticism of the Government s efforts to fight obesity focused on its ... were needed and that the Government must not rely on its food industry links. If the Government ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

together as a society. And that is what we are doing by working with Government to reinforce better behaviour, better diets and a more active lifestyle. "Doctors negative attitude to the Government ... . The last government imposed a food testing regime based on fat, sugar and salt, yet failed to say how ...

ISBA Conference: President spotlights online behavioural ads debate

, while observing that "in general" the pressure on the government to increase new legislation regarding marketing was on the decrease. He praised the current Government for being "much more interested ...

Lord Coe defends 'world's biggest' McDonald's at Olympic Village

hot topic but Coe, whose Locog team have worked closely with the Metropolitan Police and government ...

Helen Edwards: Marketers beware the pursuit of happiness

the UK's reported overall happiness. What is to be gained? Even if a government could contrive to achieve ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.