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Helen Edwards: Marketers beware the pursuit of happiness

the UK's reported overall happiness. What is to be gained? Even if a government could contrive to achieve ...

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

government, attacking decisions to scrap plans for a third runway at Heathrow and maintain air passenger duty ...

Food Advertising Unit to study effect of ads on children

advertising viewed by children, in response to the government's crackdown on 'inappropriate' marketing...and retailers to promote transparency in calorie content and more healthy-living messages. Senior government ... In This Together', called for a 'responsibility deal' between government and businesses. July 2010 : Health ... the trends in obesity'. March 2011 : Government formally unveiled 'Responsibility Deal', backed by more ...

Government rejects calls for ban on junk-food advertising

The Government has dismissed calls to tighten the rules over food ads only a week after news.... The confusion suggests that there are differing views inside the Government over the plan by David Cameron ... are better than bans. The Lords Science and Technology Committee said the Government should take "a more ...

Should brands that add to the obesity crisis subsidise healthier food options? The Marketing Society Forum

, and proposed solutions include a government levy and marketing restrictions on unhealthy food..... The government's role has to be to keep educating to change behaviour. The big retailers have played a part ...

Editor's comment: A silver lining amid the gloom

don't yet know what effect the government's spending cuts will have on consumer confidence, nor what ...

The 'responsibility deal' may usher in a new era of 'healthwash'

I'm no fan of legislation, so I welcome the government's voluntary 'responsibility deal' initiative unveiled today. But the problem with self-regulation is that you have to trust all the players to support and abide by any agreement and do what is right. So it s no surprise that a few don t want ...

McDonald's to put calorie-count on menus

, as the fast food chain signs up to the Government's "responsibility deal"....The fast food company made the announcement today (15 March), mirroring a similar announcement from Yum!-owned Pizza Hut and KFC, as fast food companies back the Government s move to crack down ... , calorie information." The Government's responsibility deal has been backed by more than 170 companies ...

Fast food chains split on calories

to the government's health initiative. However, Harvester, KFC, Pizza Hut, and McDonald's are backing the DoH ...

Biggest Brands: Top 100 advertisers 2011

with the government's austerity drive will equate to a nosedive in adspend. The fact that such a situation doesn ...

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