to remove filtersMars kicks off its Euro 2012 ad campaign
16 Apr 2012 | by John Reynolds
of the Football Association (FA), the sport's governing body, having signed a five-year deal in 2009. Follow ...
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Pepsi unveils first global campaign
01 May 2012 | by Loulla-Mae Eleftheriou-Smith
'Live for Now' as the brand s "central governing idea". The first part of the 'Pepsi Pulse' drive ...
John Smith's creates responsible drinking campaign around Grand National
11 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
products, stating that the campaign messaging is not due to any Government requirements. The brewer said ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
for the Cabinet Office, approved a plan to close the organisation as part of a drive to cut government ... as the executive director of government communications. Grey's remit is to manage the redundancy process ...
FSA selects Dare to tackle food safety
03 Nov 2011 | by Anne Cassidy
The Food Standards Agency, the government department responsible for protecting public health
Sector Insight: White spirits and RTDs
22 Jun 2011 | by Jane Bainbridge
since 2008 due to the introduction of the government's tax escalator. This and the VAT rise in January ...
CREATIVE STRATEGY: Let's raise our glasses to a witty press ad from Fairhills
31 Mar 2011 | by Simon S Kershaw
, but it s not the usual rubbish. While governments may change, one trend that remains a constant is the state wagging ...
MPs demand new alcohol ad curbs
20 Jan 2011 | by Our Parliamentary correspondent
MPs have rejected government plans to restrict the sale of cut-price alcohol as "too little, too...Eighteen MPs, including ten Labour members and three Liberal Democrats, have signed a Commons motion urging the drinks industry to end "price-led mass-media advertising" in return for the Government ... ." The British Medical Association, which favours a ban on all alcohol advertising, said the Government ...
Top 10 marketing moments of 2010
13 Dec 2010 | by Nicola Clark
channel for brands. Government cuts Change4Life In opposition, the Conservative Party made no secret of its plans to slash the government s adspend, although it was unclear where exactly the axe ... , and in July, health secretary Andrew Lansley finally confirmed that the government would no longer fund its ...
Alcohol brands set record rates of compliance with ad codes
10 Aug 2010 | by Gemma Charles
rules in 2005. The rules were significantly tightened by industry in response to government and public ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
