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The Government must not rely on food industry partnerships to fight obesity, say comms professionals.
Advertisers have warned that the Government's new alcohol strategy, which sets out a plan to ensure children have less exposure to drinks ads, would be "largely ineffective" and could have a "serious impact" on TV ad revenues.
The Government is to introduce a minimum-pricing regime for alcohol in England and Wales, in a bid to tackle the scourge of binge-drinking, which it claims is costing the UK economy £21bn a year.
Spending on public health advertising has been slashed by £56m since the coalition Government came to power last year.
The Government has dismissed calls to tighten the rules over food ads only a week after news that Downing Street is considering a ban on all ads aimed at children.
Supermarkets and food brands have the green light to exploit the Change4Life branding via in-store marketing, following the government's decision to relax its guidance.
Shoppers who want to cash in the £50 "swap" vouchers rolled out by the Government to encourage healthy lifestyles, need to spend more than double their worth in order to redeem them, according the Children's Food Campaign (CFC).
David Cameron's coalition government is "open-minded" and "listening", but the food industry does not "have the voice it deserves", according to Sainsbury's chief executive Justin King.
The National Institute of Clinical Excellence (Nice) has said the government should consider a complete ban on alcohol advertising in order to stop underage and binge drinking.
LONDON - Tesco has come out in favour of the coalition government's plans to introduce minimum pricing on alcohol.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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