Mars kicks off its Euro 2012 ad campaign
16 Apr 2012 | by John Reynolds
of the Football Association (FA), the sport's governing body, having signed a five-year deal in 2009. Follow ...
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AA argues against alcohol ad ban
24 May 2012 | by Our Parliamentary correspondent
The committee, which has launched an inquiry into the Government's alcohol strategy, is considering "marketing bans" and the impact of marketing, particularly among children and young people. Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried ...
Govt threatens alcohol ad ban to protect young people
29 Mar 2012 | by Parliamentary correspondent
The Government has warned that it will consider a ban on alcohol advertising unless more action...young people should not be targeted, large numbers of under-18s still see alcohol ads. A Government ... and will continue to work with the Government to ensure that, as advertising techniques evolve, alcohol continues ...
FSA selects Dare to tackle food safety
03 Nov 2011 | by Anne Cassidy
The Food Standards Agency, the government department responsible for protecting public health
Teens seek curbs over alcohol ads
20 Oct 2011 | by Our Parliamentary correspondent
The Government came under fresh pressure this week to curb alcohol ads as a survey of young people...and young people from exposure to advertising, then the Government needs to ask itself whether the current framework is fit for purpose." The Government's strategy on public health was branded "pathetic ...
As UK clients slash budgets, agencies look East
06 Oct 2011 | by John Tylee
. The agencies' growing presence coincides with the Chinese government's eagerness to see the country's brands ... , rigid and risk-averse structure that extends from government into company management. "Nobody wants ... of understanding with the government-controlled China Advertising Association at the misleadingly named China ...
Government rejects calls for ban on junk-food advertising
22 Sep 2011 | by Our Parliamentary correspondent
The Government has dismissed calls to tighten the rules over food ads only a week after news.... The confusion suggests that there are differing views inside the Government over the plan by David Cameron ... are better than bans. The Lords Science and Technology Committee said the Government should take "a more ...
Govt urged to toughen rules on 'junk-food' TV ads
21 Jul 2011 | by Our Parliamentary correspondent
The Government is under pressure to tighten up the rules on "junk-food" commercials so they do.... The Science and Technology Committee said the Government's policy is out of line with the available evidence about changing behaviour. "We recommend that the Government reconsider the current regulation ... of programmes that children watch," it said in a report. Doubt was cast on the Government's goal of "nudging ...
Seabrook Crisps in hunt for ad agency
07 Jul 2011 | by Matt Williams
as part of the Government's initiative to get the UK public to cut their daily salt intake. ...
MPs demand new alcohol ad curbs
20 Jan 2011 | by Our Parliamentary correspondent
MPs have rejected government plans to restrict the sale of cut-price alcohol as "too little, too...Eighteen MPs, including ten Labour members and three Liberal Democrats, have signed a Commons motion urging the drinks industry to end "price-led mass-media advertising" in return for the Government ... ." The British Medical Association, which favours a ban on all alcohol advertising, said the Government ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
