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Brands await impact of European food-label rules change

with the government last year. This ensures if we say the pie is British, the meat in it is also from Britain. The new ...

Pizza Hut undertakes 2m email marketing blitz

The launch of the Pizzetta brand coincides with the government's move to reduce the country's intake of calories. Last month, the Department of Health unveiled an initiative aimed at slashing ... introduced calorie counts on its menus, as part of the government's Responsibility Deal. Follow John ...

FSA selects Dare to tackle food safety

The Food Standards Agency, the government department responsible for protecting public health

Will product placement take branded content to the next level?

, governing product placement on TV, and the introduction of rules that allow TV presenters to front ads ...

Teens seek curbs over alcohol ads

The Government came under fresh pressure this week to curb alcohol ads as a survey of young people...and young people from exposure to advertising, then the Government needs to ask itself whether the current framework is fit for purpose." The Government's strategy on public health was branded "pathetic ...

Marketing industry steps up fight to keep self-regulation

The marketing industry's ongoing battle to prevent tighter government regulation has been boosted

Unilever and Sainsbury's predict sustainable lifestyles by 2020

The Consumer Futures 2020 report, published today (10 October), has been created in conjunction with Forum for the Future, a non-profit global organisation that works with businesses and governments ... and Sainsbury's are two of more that 170 brands to have backed the Government's "responsibility deal" , which ...

As UK clients slash budgets, agencies look East

. The agencies' growing presence coincides with the Chinese government's eagerness to see the country's brands ... , rigid and risk-averse structure that extends from government into company management. "Nobody wants ... of understanding with the government-controlled China Advertising Association at the misleadingly named China ...

Government rejects calls for ban on junk-food advertising

The Government has dismissed calls to tighten the rules over food ads only a week after news.... The confusion suggests that there are differing views inside the Government over the plan by David Cameron ... are better than bans. The Lords Science and Technology Committee said the Government should take "a more ...

Is state-funded consumer research all smoke and mirrors?

government-funded study making the case for stripping branding from cigarette packaging. It is a given ... . 'Studies such as these are frequently used as the basis for government decisions on significant regulatory ... chief executive Reg Bailey's government review into the commercialisation of childhood. This upset ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.