Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
, followed by phone calls with US government representatives to talk about the upcoming G8 summit, before ...
The committee, which has launched an inquiry into the Government's alcohol strategy, is considering "marketing bans" and the impact of marketing, particularly among children and young people. Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried ...
, followed by phone calls with US government representatives to talk about the upcoming G8 summit, before ...
to demonstrate greater "transparency" to consumers to help prevent further government regulation....to collaborate and take effective self-regulatory action. "The government is prepared to seek partnership ... "demonstrate a genuine preparedness" to cooperate with the government with regards to advertising and marketing ...
'Live for Now' as the brand s "central governing idea". The first part of the 'Pepsi Pulse' drive ...
-premises campaign, under the Public Health Responsibility Deal agreed by the government and the alcohol industry ... . However, the announcement of this initiative was made on the same day as that detailing the government ... by the discussion about plain packaging. 'The government has stated its direction within the recently published ...
Once again, it seems that marketing is to blame for the nation's ills. 'Aggressive marketing' was cited as one of the causes of last August's riots by a government-commissioned report, released earlier this month. It highlighted the role of consumerism in making young people feel pressured to own the latest ...
The Government must not rely on food industry partnerships to fight obesity, say comms...-obesity campaign , the PRWeek podcast looked at the Government s PR efforts to encourage healthy eating. Mike ... levels. Most of the Colleges criticism of the Government s efforts to fight obesity focused on its ... were needed and that the Government must not rely on its food industry links. If the Government ...
together as a society. And that is what we are doing by working with Government to reinforce better behaviour, better diets and a more active lifestyle. "Doctors negative attitude to the Government ... . The last government imposed a food testing regime based on fat, sugar and salt, yet failed to say how ...
of the Football Association (FA), the sport's governing body, having signed a five-year deal in 2009. Follow ...
products, stating that the campaign messaging is not due to any Government requirements. The brewer said ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.