Helen Edwards: Marketers beware the pursuit of happiness
25 Jan 2012 | by Helen Edwards, PPA, Business columnist of the year
the UK's reported overall happiness. What is to be gained? Even if a government could contrive to achieve ...
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. ( Marketing ) Jenny Grey , the acting executive director for government communications, has been ...
the UK's reported overall happiness. What is to be gained? Even if a government could contrive to achieve ...
and Technology Committee recommending that government responsible drinking guidelines be altered. For years ... context of government austerity, Kantar Media s TGI survey reveals that this may not be the case ... -the-shelf alcohol. Marketers will be keen to hear how best to reach these mature bacchanals. Any government ...
Fifa, football's governing world body.
The Rugby Football Union (RFU), the governing body of the sport in England, is overhauling its
Athletics when it ends in 2013, handing a blow to the sport's governing body....McCain is the grassroots sponsor of UK Athletics and headline sponsor of the UK Challenge Series, a key domestic competition. The company signed the deal with UK Athletics in 2008 and it is understood to be worth around 1m a year to the governing body. The move is surprising given that London ...
rather waiting for public pressure or decent government support. Unilever is one of the companies ... on Unilever: "Given the absence of coherent government action, and consumer ambivalence on sustainability ...
for the Cabinet Office, approved a plan to close the organisation as part of a drive to cut government ... as the executive director of government communications. Grey's remit is to manage the redundancy process ...
and bigger tax for governments - and more secure employment for people who work for it.' ...
on Facebook is in line with the advertising codes and guidelines governing the communication of alcohol ...