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CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage

What, precisely, has the coalition Government achieved so far? While you ponder that question, I...of Government-imposed budget cuts. But what has all this got to do with advertising? As it turns out, quite a bit. Going back to the question above, the Government has united and galvanised groups ...

Government focuses on growth in new cross-Whitehall marketing strategy

The government is to make ad campaigns aimed at stimulating growth a key part of the first cross...Speaking at the Agile Government Communications Conference in Westminster on Monday (21 May), Cabinet Office Minister Francis Maude and the executive director for government communications, Jenny Grey ... of the government's growth strategy. Other campaigns set for the coming year include activity to promote ...

ASA raps Scotland's panda 'gift' claim

The Scottish Government has been banned by the Advertising Standards Authority (ASA) from running...to the Scottish Government at a "substantial cost". The pandas themselves have generated a wave of publicity ... "Unleash the chaos" campaign for Lynx Attract. The Scottish Government countered that the two pandas had ... Government said this was not a payment for the two pandas but a contribution to global efforts to ensure ...

Energy industry to increase transparency over best deals for customers

. The Coalition Government claims the "landmark" deal with all the major energy suppliers could mean millions ... . The proposals come at a time when the Government faces pressure to do more to help people, whose living standards have been hit by above-inflation increases in energy prices. Government research indicates ...

Review of the Year: Top 10 marketing moments of 2011

for the Cabinet Office, approved a plan to close the organisation as part of a drive to cut government ... as the executive director of government communications. Grey's remit is to manage the redundancy process ...

DMA agrees new green targets with Defra

of suppression files over the next three years as part of a new agreement with the government to cut physical...impact. "The deal will not only help in delivering the Government s objectives of moving towards a ...

Marketers prepare for impact of Bailey childhood report

't understand what right the government has to try to move us to the top shelf. WH Smith, which positions its ...

CREATIVE STRATEGY: Shameful AV campaigns show why we need real political reform

history and government, Matt Cole, lecturer in politics for the Hansard Society. Why, I asked him, did ... ) that Australia is among the better-governed modern democracies. But according to the "No" camp, if a few ...

Tesco refuses government Clubcard share plan

to the government, despite calls for the commercial sector to help compile the national census...., had been in talks with government officials including Cabinet Office minister Francis Maude (Marketing, 2 March). It is understood the government wants access to brands' customer data to overhaul ...

Government targets UK brands in quest for census data

The Government is calling on major brands, including Tesco, to allow access to their customers.... Discussions between the Government and Dug have centred on finding ways to cut future costs for the once ... that the Government is encouraging companies to breach the Data Protection Act. At issue was the suggested use ... dunnhumby, said the potential for government to use loyalty data is "immense". Expert comment Alan ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.