Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
the government. Yet, who would you prefer to hold it? Tesco, or politicians like Gordon Brown, with his withering ...
Click
to remove filters
The Children's Food Campaign is running a user-generated spoof ad drive, attacking government plans
the government. Yet, who would you prefer to hold it? Tesco, or politicians like Gordon Brown, with his withering ...
Advertisers, lobby groups and industry bodies have been busy poring over the government's draft guidance on green claims for marketers looking to build the environmental agenda into their campaigns. The guidance, which was released at the end of last month for consultation, has been a long time in development ...
rejected a default position that has dominated government and commerce for the past 50 years ... this door because they had to (centralised government management of personal data is bust). Brands now have ... . 30 SECONDS ON ... CONCERNS OVER GOVERNMENT-HELD PERSONAL DATA - A 'State of the Nation' survey ...
for agencies guilty of this to be banned from bidding for government contracts for three years. He also ... this open. As one of these parties is likely to form the next government, this type of regulation looks set ...
the tough and urgent decisions about public spending cuts that are necessary if the government's recent ... for alarm: the effect on sterling of a hung parliament (or, equally, a new government that does not spell ...
-obesity plan as a 'marketing wheeze' but were left disappointed when the government decided not to allow the on ... ,' she maintains. Asscher, who also manages the partnership programme for the government's Change4Life ...
Imminent changes to the codes of practice governing advertising will allow charities to detail
LONDON - The election result may not be a foregone conclusion but the prospect of a Tory government...in public support for Gordon Brown, have brought the country closer to a Conservative government than at any ... but the result will be sustainable growth. The Tory government will focus on wealth creation and that means ... in the Tories' ability to manage the economy and a corresponding increase in confidence in the government ...
Veteran marketer Andrew Marsden believes the new set of codes governing advertising that were unveiled this week represent the most important changes in a decade. 'Every single marketing person ... Car marketers will find the rules governing their sector have been significantly tightened ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.