UKOM ditches Nielsen for comScore to handle online measurement
04 Apr 2012 | by Arif Durrani
are full subscribers to UKOM, and governing bodies include the Institute of Practitioners in Advertisers ...
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Ditching flu awareness ads contributed to more deaths, paper claims
17 Apr 2012 | by Daniel Farey-Jones and Emma Powell
A "laissez-faire" Government approach to flu, including the cancellation of a public awareness...of the so-called "swine flu" pandemic that prompted the Labour government to ramp up its 'Catch it. Bin it ... and hence to avoidable influenza-related deaths". Going into detail about how the [Coalition] Government ... -awareness campaign" and the lack of warning that the pandemic virus would be circulating. The coalition government ...
Is marketing at a crossroads?
14 Mar 2012 | by Arif Durrani
to support or bring down those businesses, leaders or governments that they do or don't 'like'," he says ...
ITV profits rise 14.3% as production and online revenues grow
29 Feb 2012 | by Maisie McCabe
including government, financial, publishing, broadcast and broadband. ITV said its family NAR was down 4 ...
Being happy in 2012
05 Jan 2012 | by Heather Corker
In early 2011 the government announced plans to begin surveying the satisfaction of the UK populace - questions included how happy/anxious did you feel yesterday? and to what extent do you feel the things in your life are worthwhile? The media and many commentators were unconvinced about ...
Global Radio revenues decline 1.3%
17 Oct 2011 | by Maisie McCabe
Over the year Global Radio lost 85% of revenues from what was radio s biggest advertiser, the Government s Central Office of Information, and when the COI is stripped out Global Radio s revenues increased 6% from revenues in the year to 31 March 2010 . The underlying revenue rise came from a number ...
DDS and Mediabank merge to create single agency system
26 Sep 2011 | by Mark Banham
more exciting next step." The merger is pending US government regulatory approval. Luma Partners ...
UK content producers to focus on data and audience profiling
08 Sep 2011 | by Sarah Shearman
interest in data develops, the threat of regulation, via government and legal restrictions ...
STV suffers pre-tax losses of £6.5m after ITV legal spat
25 Aug 2011 | by Maisie McCabe
pace of recovery in the Scottish economy, and the impact of the Scottish Government pulling back spend ...
Mobile advertising shows its power
20 Jul 2011 | by Ariel Giefman
, entertainment and retail enjoy the highest mobile CTR, while apparel and government have the lowest CTR. Government also has lower CTR performance for browser based banners. Performance by vertical ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
