Think BR: Local press must stay local to preserve its future
08 May 2012 | by Jack Baird
recently used the Daily Politics soapbox to call for local newspapers to be subsidised by the government ...
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Think BR: Inadvertent advertorial?
30 May 2012 | by Helen Bowyer
the Committee of Advertising Practice (CAP) code, which governs the content of UK non-broadcast marketing ...
Now is the time to capitalise on London's digital potential, says Boris
25 Apr 2012 | by Boris Johnson
benefits from a new 100 million urban broadband fund, announced by the Government, that will see London ... , jobs and new investment London needs to grow. I will lobby the Government for the Tech City ...
Think BR: Time for the ad industry to flex its muscle?
11 Apr 2012 | by Callum Galbraith
government regulation. In this respect, it is widely acknowledged that it was advertisers and not the government or the Press Complaints Commission (PCC), the soon-to-be defunct regulator, which led ... Hunt. It puts forward that there be a replacement to the PCC which is independent of government ...
Think BR: The new era of emotive advertising
28 Feb 2012 | by Danny Turnbull
and governing bodies have conducted wide scale investigations into the wellbeing of their populations ...
Trading places: this week's people moves
27 Jan 2012 | by Daniel Farey-Jones
. ( Marketing ) Jenny Grey , the acting executive director for government communications, has been ...
Think BR: Leadership in times of change
20 Jan 2012 | by Mark Lund
in leaders and institutions, whether government, politicians or business, has fallen to record lows ... Polman of Unilever posed the question, "If social media can topple a government in three months, how long ...
Think BR: Has Ofcom ducked the real TV trading debate?
09 Jan 2012 | by Andy Pearch
Ofcom's review of the TV ad market leaves some major governance issues that still have..., the report offered scant practical advice for advertisers on trading governance going forwards. True ... governance issues around transparency, market power, and performance measurement on the horizon. Here ...
Being happy in 2012
05 Jan 2012 | by Heather Corker
In early 2011 the government announced plans to begin surveying the satisfaction of the UK populace - questions included how happy/anxious did you feel yesterday? and to what extent do you feel the things in your life are worthwhile? The media and many commentators were unconvinced about ...
Think BR: Businesses must be aware of the ASA's new guidelines
08 Dec 2011 | by Catherine Davies and Michael Gardner
Process Review, published on 5 October 2011, new guidelines were introduced to govern complaints about ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
