Everything Everywhere and Stagecoach trial mobile contactless fares
25 May 2012 | by Sarah Shearman
and rail services in 2013. The trial supports the Government's vision to deliver the technology required ...
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GB Paralympic football team to miss out on medal because of lack of sponsor
30 May 2012 | by John Reynolds
There are two Paralympic football tournaments at the London 2012 games the cerebral palsy seven-a-side and the blind five-a-side tournament. The GB Paralympic football teams, unlike other Paralympic sports, do not receive funding from UK Sport, the body which oversees National Lottery and government funding of sport ...
Europe's 'chilling' data reforms will deter a UK Facebook or Twitter
02 May 2012 | by Sarah Shearman
, to government and the public sector, and to the UK economy as a whole, " they write. They argue ... use of data can bring significant benefits to consumers, to business, to government and the public ...
Sports organisations must prepare for post-Olympic sponsorship, says LTA boss
28 Apr 2012 | by Kate Lloyd
Lawrence Robertson, head of commercial at the LTA, has responsibility for acquiring and retaining sponsors for the LTA, the governing body for British tennis. Robertson has expressed his concern in light of concern expressed in some quarters that once the London 2012 Olympics are over, brands could ...
BMW replaces Land Rover as RFU vehicle sponsor
12 Apr 2012 | by John Reynolds
and for supporting the development of athletes." The deal with Land Rover and the governing body of the sport ...
John Smith's creates responsible drinking campaign around Grand National
11 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
products, stating that the campaign messaging is not due to any Government requirements. The brewer said ...
Should advertisers have a role in the policing of newspapers and blogs? The Marketing Society Forum
05 Apr 2012
. Regulation is for government, not advertisers. MAYBE - SUE UNERMAN, CHIEF STRATEGY OFFICER, MEDIACOM ... , and ad revenues can give regulators a very big stick. The government should recognise that self-regulation in advertising serves all parties well. Advertisers could ask for the quid pro quo that the government protects ...
Government alcohol strategy comes under fire from advertisers
26 Mar 2012 | by Gemma Charles
Advertisers have warned that the Government's new alcohol strategy, which sets out a plan to ensure...The strategy, which was published last week by the Home Office , led the news bulletins with its plan to introduce a minimum pricing regime and consult on whether to ban two-for-one promotions to combat binge drinking. It also revealed a desire on the part of Government to tighten the rules ...
Osborne reveals tax breaks for video games producers
21 Mar 2012 | by John Reynolds
The Government is to introduce tax breaks for the UK's troubled games industry, while the level...into administration. In a tongue-in-cheek comment, Osborne said: "It is the determined policy of this Government ... campaigned for tax incentives for the production of animation in this country from the Government ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
, while observing that "in general" the pressure on the government to increase new legislation regarding marketing was on the decrease. He praised the current Government for being "much more interested ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
