Government seeks brand 'friends' for youth marketing plans
28 Feb 2012 | by Gemma Charles
The government is calling on brands to help shape its youth marketing strategy, aimed at preventing young people adopting 'risky behaviours'.
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Industry bodies respond to Government plans to tackle binge-drinking
23 Mar 2012 | by Gemma Charles
The Government is to introduce a minimum-pricing regime for alcohol in England and Wales, in a bid to tackle the scourge of binge-drinking, which it claims is costing the UK economy £21bn a year.
Government targets beauty brands with body-confidence pledge
06 Dec 2011 | by Gemma Charles
The government is drawing up a voluntary pledge in partnership with fashion, beauty and media brands to tackle the issue of body confidence, primarily among girls and women.
Sustain hits out at government voucher scheme
15 Jul 2011 | by John Reynolds
The government's plan to join forces with Asda to hand out millions of healthy food vouchers through the supermarket chain has been criticised as "short-term" and "tokenistic" by a campaign group.
Government relaxes Change4Life in-store marketing rules
04 May 2011 | by Gemma Charles
Supermarkets and food brands have the green light to exploit the Change4Life branding via in-store marketing, following the government's decision to relax its guidance.
Tesco refuses government Clubcard share plan
08 Mar 2011 | by Rachel Barnes
Tesco has revealed exclusively to Marketing that it will refuse to pass on Clubcard data to the government, despite calls for the commercial sector to help compile the national census.
Government targets UK brands in quest for census data
01 Mar 2011 | by Gemma Charles
The Government is calling on major brands, including Tesco, to allow access to their customers' records as part of its plan to overhaul the next census.
What not to say: government to 'restore public faith in environmental advertising'
09 Feb 2011
Will the government's latest guidance on green marketing clarify or confuse, asks Gemma Charles.
Government's Great Swapathon dubbed 'insulting rip-off'
14 Jan 2011 | by Gemma Charles
Shoppers who want to cash in the £50 "swap" vouchers rolled out by the Government to encourage healthy lifestyles, need to spend more than double their worth in order to redeem them, according the Children's Food Campaign (CFC).
P&G replaces Government as UK's biggest advertising spender
04 Jan 2011 | by Gemma Charles
Procter & Gamble is now the UK's biggest spender on advertising, following a 47% fall in COI spend.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
