Government relaxes Change4Life in-store marketing rules
04 May 2011 | by Gemma Charles
-store marketing, following the government's decision to relax its guidance.
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ICO issues advice on cookies law change
09 May 2011 | by Daniel Farey-Jones
26 May, but the Government has already made it known it does not want the ICO to take a hard line ... . The ICO's advice acknowledges the government support for a "phased approach" but warns companies "cannot ...
Marketing Society Marketer of the Year
12 Apr 2011 | by Marketing Staff
, Mackenzie recently joined the board of Mothercare, and was a member of the recent government Communications ...
Regional agencies face challenge from London dominance
24 Mar 2011 | by Mark Banham
the prestigious Scottish Government account from MediaCom Scotland, is aware that the larger London-based agencies ...
Editor's comment: A silver lining amid the gloom
15 Mar 2011 | by Noelle McElhatton
don't yet know what effect the government's spending cuts will have on consumer confidence, nor what ...
Brands commit to public health responsibility pledges
15 Mar 2011 | by Gemma Charles
The government has unveiled its controversial 'responsibility deal', backed by more than 170...by drinks brands under work initiated by the last government. Health secretary Andrew Lansley said ... Lefroy said: "This is a government that thinks we will get further, faster by working together rather ...
Top 100 advertisers defy expectations to boost marketing investment
15 Mar 2011 | by Nicola Clark
. The government's commitment to slashing public-sector spending was reflected in the 50% year-on-year decline ...
Biggest Brands: Top 100 advertisers 2011
15 Mar 2011 | by Adam Woods
with the government's austerity drive will equate to a nosedive in adspend. The fact that such a situation doesn ...
Tesco refuses government Clubcard share plan
08 Mar 2011 | by Rachel Barnes
to the government, despite calls for the commercial sector to help compile the national census...., had been in talks with government officials including Cabinet Office minister Francis Maude (Marketing, 2 March). It is understood the government wants access to brands' customer data to overhaul ...
Department of Health calorie-count plan spurned by brands
08 Mar 2011 | by John Reynolds
Restaurant and fast-food chains Subway and Pizza-Express have rejected a government initiative...the government tackle obesity. March 2011 - 'Responsibility deal' unveiled - brands such as McDonald's, Burger King and KFC join government; Subway and Pizza Express reject plans. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
