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A radical centralisation of the marketing function across the government and its executive agencies...Centralisation would involve moving marketers out of individual government departments and into a ... by COI chief executive Mark Lund and Matt Tee, the out-going permanent secretary for government ... - an unpopular proposal with the marketing industry - and the use of government websites for ads. WPP chief ...
LONDON - The Government has decided not to allow product placement in home-grown programmes in a...ITV has long campaigned for a relaxing over the rules on product placement. The broadcaster, which reported losses of 2.7bn last week, has said it will fight the decision. Culture minister Andy Burnham said the Government had examined the idea of introducing branded products on screeen but had decided ...
The Government has published new guidance for brands making green claims in their marketing
curtailed as the government considers radical 'safeguards', Marketing has learned.
Advertisers have lambasted a government review into the commercialisation and sexualisation
The coalition government is to enter into a partnership with Facebook and The Sun, inviting British...As part of its on-going Democracy UK Facebook page, the government has set up a Spending ... . So, Sun readers, please get thinking. Your government needs you!" Last week, chief secretary to the Treasury, Danny Alexander, instructed government departments to prepare plans to cut budgets by up to 40 ...
, which serves government departments and public sector bodies, also revealed it has spent 540m ... . Mark Lund, chief executive at the COI said: The need for government to communicate with the public ... . Government campaigns can help save lives and save money. Smoking rates and road deaths are now the lowest ...
LONDON - The government is on track to overtake Procter & Gamble as the UK's biggest...According to exclusive data from Nielsen Media Research that was commissioned by Marketing, the COI's media spend rose by almost 20% in 2008 to 178.1m. The increase puts the government within ... of adspend. A spokesman said that, as government policies and initiatives affect everyone in the country ...
The government is set to release details of ad campaigns that fail to gain Cabinet Office approval...funding since June, when the government's marketing 'freeze' came into force. The body plans to repeat this exercise quarterly. Details to be published include the amount of funding requested, the government ... to immediate public health and safety. Last month, the government revealed some campaigns that the ERG had ...
LONDON - The COI's marketing activities are to be opened up to public scrutiny under the new gov-ernment...Normal 0 0 1 168 958 7 1 1176 11.773 0 0 0 The government is preparing to publish in full contracts for goods and services worth over 25,000' to tackle wasteful ... to make 6bn of cuts over the next year, government marketing spend is expected to fall drastically ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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