15 Jan 2008
| by Gemma Charles
on Advertising with the Government Strategic Marketing Advisory Board (GSMAB) is a clear indication..., the GSMAB will monitor all government marketing activity, not just spend through the COI, which, according ...
. Significantly, there are no spend figures for other government marketing, as Alan Mayhead, the chairman of the GSMAB, pointed out. There s an awful lot of marketing expenditure being undertaken by government ...
23 Jun 2009
The government has set a target of closing more than 95% of its consumer and business websites...the government, according to Ofcom. However,
communications minister Lord Carter said it is confusing to have
multiple government websites with no architecture linking them. In the 'Digital Britain' report launched last week, Carter stated that
government should develop a 'roadmap' to a new programme of digital ...
25 Aug 2004
| by Neil Rycraft, Strategy partner, Zalpha
the government has done than on what we could do to prepare for any emergency, which has led some critics ...
05 Aug 2008
under
greater scrutiny than other government-funded series. The latter includes Life Blood, which ...
04 Mar 2004
| by James Curtis
How can marketers win more influence over government policy? James Curtis asks those in the know....she thinks the government expects of advertisers.
Her speech comes at a crucial time, with advertisers at the eye of the storm currently raging over obesity, and the government under pressure to restrict, or even ban, the promotion of junk food to children.
So, when Jowell talks about the government ...
26 Jul 2001
| by MARK KLEINMAN
The government's annual adspend has soared to a record high of
almost 200m, according ...
details its income from all
government marketing and public information initiatives, revealed ...
.
The spend cements the government's status among the UK's biggest
advertisers, putting it just behind ...
06 Sep 2001
The government is aiming to reach the 20% of people who don't have
smoke alarms in their homes with a hard-hitting campaign through Euro
RSCG Wnek Gosper. The two 30-second TV ads depict several memorial
objects such as flowers, a park bench, and a gravestone. But each item
bears the excuse ...
27 Nov 2003
| by Ben Bold
The government is launching a direct marketing and press advertising campaign targeting bouncers
30 Jan 2003
The government has set a deadline of July 31, 2005 for sporting bodies and teams to find
13 Oct 2004
The government is preparing a campaign to encourage employers to develop staff skills. Created