ANALYSIS: BRAND BUILDING; BT gives its answer to a question of ethics
06 Dec 1996 | by DANNY ROGERS
boxes and poor service. But in November this year BT took home the Grand Prix at the IPA Advertising ...
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on the strength of a good lunch anymore, but a day trip to the Grand Prix in Monte Carlo is an entirely different
21 Mar 1997 | by SUSAN GRAY
Grand Prix. For pounds 1,300 per head Central Events package includes return travel by private jet ... . For those who find grand prix passe, Central offers tailor made packages to horse racing in Dubai ... in the autumn, could consider a weekend in Paris taking in the 40 Prix de l Arc de Triomphe, costing around ...
FOCUS: TELECOMS PR - Ringing in the global changes/The formation of massive global telecoms giants last year and the abundance of new products and services on the market has created a wealth of marketing opportunities. Danny Rogers looks at those on the r
10 Jan 1997 | by DANNY ROGERS
, BT took home the Grand Prix at the Advertising Effectiveness Awards for the It s good to talk ...
FOCUS: THE SOUTH - A broad attitude to local issues/Towns in the Home Counties are having to balance increasing business and the benefits it brings, with maintaining local character. Stephanie France reports
11 Dec 1998 | by STEPHANIE FRANCE
team, was invited to the launch and a Scalextric Grand Prix was organised with the children. Pearl ...
Focus: European PR - Nordic track on business - Rob Gray reports from the Nordic region where new business appears very much in the ascendency
06 Oct 2000 | by ROB GRAY
for performing artists from both countries to appear, including the Olsen Brothers, this year s European Grand Prix song contest winners. The day s events indicate change in regional PR. They showed that public ...
MEDIA: We’re sitting on the edge of a satellite digital revolution
12 Apr 1996 | by MAGGIE BROWN
abroad. The other critical development is the creation of a grand commercial TV alliance ...
FOCUS: EUROLOBBYING - Making a point on many levels - Mulit-level lobbying has come of age as European players get to grips with the complex relationships at state, national, EU and international levels
14 Nov 1997 | by KAREN DEMPSEY and STEVE JOHN
- including BAT and the Zurich Group, Guinness and Grand Met, British Airways and American Airlines, Boeing ...
FOCUS: EVALUATION; Measure of results valued like gold
29 Mar 1996 | by DANNY ROGERS
is no more a relevant comparison to an advertisement than a concert grand piano is a pianola. It takes ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
