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MEDIA: IN BRIEF

magazine called F1. F1 Live will alternate between a race and a preview issue during the Grand Prix ...

Mark Borkowski wins Grand Theft Auto sequel PR

game Grand Theft Auto 2, the sequel to the controversial Grand Theft Auto....Mark Borkowski Press and PR has been appointed to handle consumer PR for new PC and Playstation game Grand Theft Auto 2, the sequel to the controversial Grand Theft Auto. The first Grand Theft Auto was publicised by Max Clifford, who did not pitch for the second account. The game ...

NEWS: STOP PRESS

Grand Met appoints Brunswick...Grand Met appoints Brunswick Food and drink giant Grand Metropolitan has appointed Brunswick as its retained financial PR agency from 1 March. The company ended its long- standing relationship with Lowe Bell Communications at the end of 1995 and has since used a number of agencies ...

NEWS: PR EUROPE

MADRID: Llorente y Cuenca win Grand Met...MADRID: Llorente y Cuenca win Grand Met Food and drinks conglomerate Grand Metropolitan has appointed JA Llorente y O Cuenca to handle PR for its Haagen-Dazs, Green Giant and Old El Paso divisions. The account was previously held by marketing firm Cronika, which was taken over by Llorente y Cuenca ...

FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer enough to keep the public interested in a brand. To get the most out of their investment, companies are turning to PR to create a spin-off attraction

and contacts to the Grand Prix and uses the Williams team s Oxfordshire venue for conferences. If used ...

FOCUS: EUROLOBBYING - Making a point on many levels - Mulit-level lobbying has come of age as European players get to grips with the complex relationships at state, national, EU and international levels

- including BAT and the Zurich Group, Guinness and Grand Met, British Airways and American Airlines, Boeing ...

 

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