The seven sins of content marketing
22 Feb 2012 | by David Benady
, and shun long-text forms. Fashion retailer My-wardrobe.com, which has used the services of former Grazia ...
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My Media Week: Ellie Edwards
16 May 2012 | by Mike Fletcher
is interviewing and the early starts, however my weekly Grazia fix, with a quick scour of Twitter, helps ...
Mywardrobe.com shifts editorial focus in favour of sales drive
24 Jan 2012 | by Nicola Clark
The decision marks a marketing U-turn for the brand, which appointed former Grazia founding editor Fiona McIntosh as creative director in October 2010. A spokeswoman for Mywardrobe confirmed that McIntosh, who was a consultant, left the business last November. Sarah Curran, the site's founder ...
John Frieda primed to host live digital show
25 May 2011 | by Nicola Clark
with our consumers." The live show, which will be presented by Grazia journalist Angela Buttolph ...
P&G launches digital beauty magazine
06 Apr 2011 | by Loulla-Mae Eleftheriou-Smith
magazine Grazia. It features beauty tips and editorial pieces centred on P G s beauty products ...
EBay redoubles marketing efforts for fashion offering
31 Aug 2010 | by Sarah Shearman
The autumn ad push will run across print and outdoor media. Double-page print ads will appear in Vogue, OK!, Look, Grazia, Stylist, Elle and Red, from 31 September, and the outdoor activity will begin in October. The ads, created by BBH, will showcase the brand products, focusing on the savings shoppers can ...
Grazia enlists Florence Welch for augmented reality issue
22 Mar 2010 | by Anne Cassidy
LONDON - Grazia, the fashion glossy, is releasing an augmented reality 3D issue tomorrow (23 March...Grazia readers can hold up the cover of the issue to a webcam or iPhone to watch Florence Welch ... campaign for its chinos range in the magazine. Jane Bruton, editor in chief of Grazia, said: "This will be a stunning issue of Grazia for readers to experience. We are particularly proud to have secured ...
Trading Places (12 Mar): This week's people moves in advertising, marketing and media
12 Mar 2010 | by Staff
LONDON - Charles Allen dons an EMI-shaped hat and Grazia appoints a new publisher, as Brand...Ella Dolphin as publisher of its weekly glossy Grazia . Dolphin takes on the responsibilities of Abby Carvosso , the former deputy managing director of Grazia. ( Media Week ) Normal 0 ...
Nokia kicks off search for entertainment reporter
18 Feb 2010 | by Anne Cassidy
Media s celebrity and lifestyle magazines to support the competition. Teams from 4Music, Kiss, Grazia ...
Toptable hires former Bauer and Capital Radio marketer Carl Lyons
05 Feb 2010 | by Joe Thomas
magazines Grazia, Heat and FHM and radio stations Magic and Kiss. Prior to this Lyons held senior marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
