Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane
10 Feb 2012 | by Alex Brownsell
display ads across key websites such as MSN, Yahoo, the Guardian, Elle, Grazia and Men's Health, while ...
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The seven sins of content marketing
22 Feb 2012 | by David Benady
, and shun long-text forms. Fashion retailer My-wardrobe.com, which has used the services of former Grazia ...
Mywardrobe.com shifts editorial focus in favour of sales drive
24 Jan 2012 | by Nicola Clark
The decision marks a marketing U-turn for the brand, which appointed former Grazia founding editor Fiona McIntosh as creative director in October 2010. A spokeswoman for Mywardrobe confirmed that McIntosh, who was a consultant, left the business last November. Sarah Curran, the site's founder ...
Customer publishing: The evolution of engagement
04 Nov 2011 | by Nicola Clark
for marketers worldwide. From former Grazia editor Fiona McIntosh setting up shop as consultant creative ...
John Frieda primed to host live digital show
25 May 2011 | by Nicola Clark
with our consumers." The live show, which will be presented by Grazia journalist Angela Buttolph ...
Adwatch (18 May): Top 20 recall - Diet Coke on trend
18 May 2011 | by Matty Tong, Head of planning, Publicis UK
, are in tune with what the target audience is into: Grazia, Asos, femail.com, Glee, The Only Way is Essex ...
P&G launches digital beauty magazine
06 Apr 2011 | by Loulla-Mae Eleftheriou-Smith
magazine Grazia. It features beauty tips and editorial pieces centred on P G s beauty products ...
Danone debuts parental advice videos with Bauer
17 Nov 2010 | by John Reynolds
series as a spin-off from Grazia magazine . According to its latest ABC audited figures, Mother Baby ...
EBay redoubles marketing efforts for fashion offering
31 Aug 2010 | by Sarah Shearman
The autumn ad push will run across print and outdoor media. Double-page print ads will appear in Vogue, OK!, Look, Grazia, Stylist, Elle and Red, from 31 September, and the outdoor activity will begin in October. The ads, created by BBH, will showcase the brand products, focusing on the savings shoppers can ...
Diet Coke fashion-themed TV spot kicks off major brand campaign
11 Mar 2010 | by Joe Thomas
, Grazia, Closer and More! via the Coke Zone. Cathryn Sleight, marketing director for Coca-Cola Great ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
