Media Road Test - Stylist
13 Oct 2009
will be competing with paid-for fashion weeklies including Look and Grazia. It has the advantage of reaching a big ...
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Special report: Experiential - From live to LOUD
17 Feb 2010 | by Robert McLuhan
the brand exposure on Kiss radio stations and in magazines such as Empire and Grazia. 'After the trip ...
Magazine ABCs: 'Escapism' buoys women's market
17 Feb 2009 | by Nicola Clark
weekly, Grazia, remained stable at 227,156. Conde Nast's market-leading title, Glamour, returned a solid ...
The week in marketing
04 Feb 2009
. It will run in several women's magazines, including Grazia, Heat, Hello! and Marie Claire. - Little Black ...
Visa digital campaign reassures Christmas shoppers about online payments
24 Nov 2008 | by Fiona Ramsay
at Grazia and Look magazines, and promotes Visa's partnership with social shopping network website ThisNext ...
Bauer makes a late entry to discount designer fashion site
14 Oct 2008 | by Alison Donnelly
The site, which launches at the end of the month, aims to create a group of members who will be invited to take part in designer sales. The group will be drawn from the readership of Bauer's fashion titles, including Grazia, Pop and Arena Homme +. Bauer is not the only publisher extending its magazine ...
Bauer Media launches e-tail fashion website
07 Oct 2008 | by Alison Donnelly
The site is intended to take on the likes of Netaporter.com and Asos.com, which recently posted a 104% hike in sales over a six-month period. Bauer also wants the initiative to build on the reputation of its fashion titles, which include Grazia . Cocosa.com, which will launch later this month ...
New Look launches integrated campaign
02 Oct 2008 | by Alison Donnelly
The campaign aims to raise the profile of the brand through high-impact press ads in women's weeklies including Heat , Grazia , Look , OK! and Closer , with sales being driven online through 'click to buy' digital activity. Copies of New Look's customer title, Most Wanted , will also ...
Media agencies pressure magazine brands during the downturn
19 Aug 2008 | by Nicola Clark
's Grazia, says that while the advertising market is soft, it is not under the same pressure as TV, but adds ...
Media ABCs: Top women's monthlies remain buoyant in spite of turbulence
19 Aug 2008 | by Nicola Clark
circulation of 307,274, while Bauer's Grazia remained stable with a circulation of 227,102. The fashion ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
