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China is a traditional media market, where TV and print ads rule. And it can be a frustrating place for advertisers, Tom Doctoroff reports. The peculiarities of China's media landscape ... , China is still a mass market: the 30-second TV ad still rules and will continue to long after today ...
To say there has been a drive by western media into mainland China is an overstatement. It ... that the current potential for growth in China for foreign media owners is restricted. So the big players ... pass through the authorised government distributor - the China National Publication Import 4 ...
China is now the world's fastest-growing economy and the hottest advertising market, while Hong...'s before we even begin to factor in two other important regions of Greater China, Hong Kong and Taiwan ... that will ultimately be reabsorbed into Greater China, Taiwan continues its de facto existence as a prosperous ... Some analysts believe that China will become the second-largest advertising market in the world ...
The People's Republic of China may be undergoing an economic miracle, but it cannot dismiss...Ad agency bosses tend to lose all sense of perspective when they contemplate China - which ... the world's largest user of coal, China has now become the second-largest oil consumer after the US ... momentum. However, a small but growing band of China sceptics point out that, while China has two stock ...
position in its operations in Greater China....With 200-plus employees in Greater China, Ketchum has offices in Hong Kong, Beijing, Shanghai ... major client or prospective client places Greater China at or near the top of its geographical ... first entered Greater China in 1988 through a partnership with Newscan, which subsequently began ...
TB Song (pictured), the current Ogilvy & Mather Greater China chairman, has been appointed the part...directly to Song, he will become the network's full-time strategy manager for China. ...
SHANGHAI - TBWA Greater China has appointed Edmund Choe as co-president and head of creative....Choe was previously chief creative officer for Greater China at Saatchi Saatchi. He ... , they will run the agency s operations across the Greater China region. Choe spent the last two decades at Saatchi Saatchi in Malaysia, Singapore and latterly as chief creative officer for Greater China based ...
Research for the Greater China region....Pabaru will be based in Hong Kong and run Nielsen Consumer Research teams in Hong Kong, China and Taiwan. He will report to Mitch Barns, who is president of the Nielsen Company in Greater China ... the consumer research team bring greater clarity on clients' markets and provide clients with deeper ...
devices division in Greater China....Moss departs Burson-Marsteller China after almost six years, most recently as a director ... and communications in China. 'I'm thrilled to be joining Motorola, especially now,' Moss told PRWeek Global. 'It's a ... was fortunate to build my career in China with Burson-Marsteller, and I leave with a great deal of respect ...
Steve Lin, the former chairman of JWT Taiwan, has joined the Grey Global Group as its Greater China...The appointment comes as Grey considers setting up a wholly owned operation in China following a split with its joint-venture partner CITIC Guoan. The company recently announced it would be ending its 14-year partnership with the WPP-owned network and forming a strategic alliance with Omnicom's DDB ...
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