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China is a traditional media market, where TV and print ads rule. And it can be a frustrating place for advertisers, Tom Doctoroff reports. The peculiarities of China's media landscape ... , China is still a mass market: the 30-second TV ad still rules and will continue to long after today ...
To say there has been a drive by western media into mainland China is an overstatement. It ... that the current potential for growth in China for foreign media owners is restricted. So the big players ... pass through the authorised government distributor - the China National Publication Import 4 ...
China is now the world's fastest-growing economy and the hottest advertising market, while Hong...'s before we even begin to factor in two other important regions of Greater China, Hong Kong and Taiwan ... that will ultimately be reabsorbed into Greater China, Taiwan continues its de facto existence as a prosperous ... Some analysts believe that China will become the second-largest advertising market in the world ...
The People's Republic of China may be undergoing an economic miracle, but it cannot dismiss...Ad agency bosses tend to lose all sense of perspective when they contemplate China - which ... the world's largest user of coal, China has now become the second-largest oil consumer after the US ... momentum. However, a small but growing band of China sceptics point out that, while China has two stock ...
TB Song (pictured), the current Ogilvy & Mather Greater China chairman, has been appointed the part...directly to Song, he will become the network's full-time strategy manager for China. ...
Research for the Greater China region....Pabaru will be based in Hong Kong and run Nielsen Consumer Research teams in Hong Kong, China and Taiwan. He will report to Mitch Barns, who is president of the Nielsen Company in Greater China ... the consumer research team bring greater clarity on clients' markets and provide clients with deeper ...
Steve Lin, the former chairman of JWT Taiwan, has joined the Grey Global Group as its Greater China...The appointment comes as Grey considers setting up a wholly owned operation in China following a split with its joint-venture partner CITIC Guoan. The company recently announced it would be ending its 14-year partnership with the WPP-owned network and forming a strategic alliance with Omnicom's DDB ...
HONG KONG - Millward Brown has promoted Malini Pani to chief client officer for Greater China...Gonzalez, head of Millward Brown's Greater China region, said: "More than ever it is crucial that we ... in Greater China. "Key to this change has been Rupam Borthakur coming on board to replace Malini as Managing ... and will further strengthen our client focus." Malini said: "My new role will enable me greater focus on our ...
in the Greater China region....Agency.com, Digitas and Euro RSCG 4D are all believed to be involved in the process, in what will be the first time the jeweller has enlisted a digital agency in Greater China. The brand's global digital ... to bolster its digital presence in China by using a local agency. The successful agency will help launch a ...
executive of its Greater China region....Wong replaces Paul McNeill in the role and will be responsible for leading the development of all of Havas Media's operations in China, Hong Kong and Taiwan. He will be based in the agency's Shanghai office, and will report directly to Vishnu Mohan, the chief executive of Havas Media Asia-Pacific. Wong ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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